Unlock holiday campaign success with TikTok
Tap into big holiday trends and TikTok's powerful solutions to drive discovery, inspiration, and purchase all season.
Download the playbook
Seizing holiday opportunities on TikTok
Pre-holiday foundations
Build your audience (and their interest) early. Capture engagement by tapping into trends on the For You Page, then start Web Conversions campaigns.
Peak holiday excellence
Drive sales during peak moments with timely content worth sharing, Video Shopping Ads, and TikTok Shop Ads.
Q5 opportunity
Post holiday, consider your audience's goals and resolutions, and prospect and retarget shoppers with the products they're most likely to spend on.
TikTok: the ultimate holiday hub
2 in 3
TikTok users start shopping for gifts at least 1 month before Christmas.
82
%
of TikTok users say they have discovered a small business on TikTok before seeing them elsewhere.
1 in 2
TikTok users plan to shop in Q5 to take advantage of post-Holiday sales.
Download the TikTok Holiday Playbook
Sleigh the holidays. Discover the trends, product solutions, and creative tips that inspire discovery, boost sales, and spread joy.
Download the playbook
