QNB Finansbank

[The Objective]

"QNB Finansbank Aims to Innovate Creatives Efficiently"QNB aimed to experiment with new styles of creatives to stay ahead in their marketing efforts and engage their audience in fresh and compelling ways. However, they faced the challenge of achieving this goal without committing extensive time and resources to the creation of new assets. They needed a solution that would allow them to test and refine their creative strategies efficiently.

[The Solution]

"QNB Finansbank Partners with TikTok Creative Consultancy and Creative Performance Teams for Testing New Creative Concepts"To address this challenge, QNB Finansbank collaborated with the TikTok Creative Consultancy and Creative Performance teams, leveraging their expertise in creating AI-generated ads and tapping into current trends. The consultancy team ideated simple yet innovative content that incorporated AI-generated elements and capitalized on trending themes. This approach allowed QNB Finansbank to not only efficiently test and refine their creative strategies but also harness the potential of AI to drive performance.

[The Result]

"QNB Finansbank Achieved Better VTR, CPI, and CPA Following Creative Testing Collaboration with TikTok"Following their collaboration with TikTok Creative Consultancy and Creative Performance teams, QNB Finansbank achieved significant improvements in their advertising metrics. They observed a notable 28% increase in 6-second View Through Rate (VTR), indicating enhanced viewer engagement with their content. Additionally, they managed to lower their Cost Per Install (CPI) by 8% and reduce Cost Per Registration by an average of 18%. These results underscore the success of their creative testing initiative and the strategic benefits of partnering with TikTok's expertise.By utilizing AI creative technology and adopting a storytelling approach, QNB Finansbank effectively hooked viewers for longer periods, leveraging AI-generated images and native text to enhance engagement compared to traditional methods like animations or standalone product showcases. This integrated approach not only optimized viewer retention but also contributed to improved campaign performance metrics, demonstrating the efficacy of innovative content strategies in digital advertising.