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Promote your app

Tap into long-term app growth with TikTok

Turn TikTok's unparalleled user engagement into your app's growth engine by engaging users, elevating retention and boosting long-term value.

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Why advertising works here

Get discovered

Lower cost per install

TikTok-driven Cost Per Installs (SKAN) are 95% lower than on other platforms.

Source
Game

Higher engagement

TikTok-driven app installs result in 59% more in-app engagement during their first week compared to other platforms.

Source
Active Community

Stronger retention

TikTok-driven app installs experience a 39% lower uninstall rate compared to other platforms.

Source

Solutions and strategies for growing your app

Smart+
App retargeting
TikTok Symphony

Maximizează toate campaniile de performanță pe TikTok folosind puterea automatizării.

Deblochează eficiența oferită de AI prin automatizarea managementului campaniei în materie de țintire, materiale publicitare și buget. Introdu produsele, bugetul și obiectivele de țintire și lasă aplicația Smart+ să se ocupe de restul.

Smart+

Maximizează toate campaniile de performanță pe TikTok folosind puterea automatizării.
Deblochează eficiența oferită de AI prin automatizarea managementului campaniei în materie de țintire, materiale publicitare și buget. Introdu produsele, bugetul și obiectivele de țintire și lasă aplicația Smart+ să se ocupe de restul.

App retargeting

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Drive lifetime value
TikTok’s retargeting capabilities ensure users stay engaged long after the first install, maximizing lifetime value with tailored messages that re-engage users based on their app activity.

TikTok Symphony

Creative that converts
Symphony helps you easily create dynamic content that resonates with TikTok’s audience, driving not just installs but long-term user engagement.

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Power long-term app growth

Make installs seamless

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Use the App Profile Page, an instant page experience designed to enhance iOS 14 Dedicated Campaigns for app installs.

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Optimize post-install actions with AEO

Focus on high-value users with VBO

Create ad content that shows off your app

Connect with TikTok trends

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Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way, making it ideal to promote your app effectively.

Learn about trends

Stick to a structure

Think TikTok-first

App promotion success stories

Bolt UK

The European app company saw a 1,977% relative lift in app installs using TikTok's Conversion Lift Study measurement solution.

See case study

Lookpin

The Korean fashion app used Spark Ads, Interactive Add-Ons and App Profile Page to drive a 150% increase in app downloads and 9.6% conversion rate.

See case study

WeShare

The German electric car-sharing company improved cost per install and boosted conversion rates using In-Feed Ads paired with App Profile Page.

See case study

Socialpoint

The mobile game company leveraged Value-Based Optimization to achieve a 1,068% increase in first-time app buyers and 65% decrease in cost per install.

See case study

More ways TikTok can help grow your business

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