TikTok Works
With over 1B+ monthly global users, TikTok drives massive engagement; Australian TikTok users are 1.5x more likely to immediately buy something they discovered on platform, compared with other digital platforms*. Harness this engagement and take your performance campaigns further on TikTok with the 3 steps to advance performance: Design, Optimise, Measure.
*TikTok Marketing Science Global Retail Path to Purchase (Australia Results) conducted by Material August 2021.
Ready to get started? Check out the recent recording of our TikTok Works: Performance Tour event in Sydney where we unpacked key performance drivers alongside marketing leaders from Princess Polly, July & Streamotion:
At a glance, here's what you need to be aware of at each of the 3 steps:
Lay your foundations - Build your signal infrastructure to enable optimisation and measurement of your ads.
Create to engage - Use creative elements to drive action and memorability.
Aim for intent - Prospect new audiences and build custom audiences to drive improved performance results.
Smart Performance Campaign - Use Smart Performance Campaigns to start your performance strategy or improve ongoing activity.
Video Shopping Ads - Use Video Shopping Ads to unlock the next phase of your performance strategy.
Automatic Placements & Search Ads Toggle - An extra boost to showcase your product/ service in the search results on platform.
Conversion Lift Study - Analyse the true incremental impact of your lower-funnel conversion campaigns.
Post Purchase Survey - Expand your business’ view of your clients path to purchase and complement your attribution models
Go Full Funnel - Add a Brandformance test to your measurement pipeline.
Grab the one-pager cheat sheet with everything you need to Ace the Auction below.
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