Enpara.com

The Objective

Given that Enpara.com did not have a dedicated branding campaign, we were challenged to find an innovative way to integrate high impact formats into a performance focused strategy. This led us to explore how TikTok’s TopView, a traditionally upper-funnel, awareness-driven placement could be leveraged as a performance asset within our campaign mix. Our objective was to tap into the strong visibility and engagement power of TopView, not for pure awareness, but to directly drive measurable results such as app downloads and lead conversions. By rethinking how TopView fits into the funnel, we aimed to bridge the gap between visibility and action, positioning it as a key contributor to our performance marketing efforts despite the absence of a classical branding goal.

The Solution

By combining TikTok's TopView and Instant Page formats, we took our app download campaign performance to new heights! Our objective was simple: increase brand visibility, streamline the conversion experience, and maximize conversion rates. And the results went far beyond our expectations.In our campaign, we used TopView as the main placement and directed users to the app store via Instant Page to enhance the user experience. This allowed our audience to download the app directly, fill out the lead form, and complete the sign-up process—all without leaving the in-app browser. In short, we offered a seamless journey!

The Result

• We achieved a 77% increase in app downloads with TopView.

• We saw a 14% lift in our KPI volume.

• Compared to the previous week when TopView wasn’t used, web-based lead generation increased by 62%.

Achieving such strong results even at the bottom of the funnel played a key role in boosting our overall conversion rate. This success is a clear demonstration of how the right strategy and innovative solutions can make a real difference!