Drive Summer Sales With TikTok's Marketing Guide

Summer is upon us, and with it comes many opportunities for businesses looking to capitalize on key seasonal moments to drive sales and growth. With events like 4th of July, Amazon Prime Day, and the Back to School season, there are ample opportunities to connect with your audience in meaningful ways. Our Summer Sales Marketing Pack offers a suite of strategies and insights designed to help you make the most of these moments on TikTok. Let's dive into some of the key components and strategies you can implement to enhance your summer sales campaigns.

✨ 4th of July: Ignite your Sales with Festive Flair on Independence Day

The 4th of July is a perfect time for businesses to tap into the celebratory mood with themed promotions. Top hashtags like #FourthofJuly, #July4th, and #Fireworks enhance visibility and drive engagement, making them essential for your content strategy.

Over half of TikTok users (51%) engage with apparel purchases, highlighting the potential for themed sales in categories like apparel, meal ingredients, and decorations.¹

Capitalize on the Independence Day spirit by creating vibrant, themed content and promotions that drive sales and enhance customer engagement.

1 in 2 TikTok users turn to TikTok to plan or celebrate a holiday & shopping event. ²

🛒 Amazon Prime Day: A Prime Opportunity for Visibility and Sales

Amazon Prime Day has morphed into one of the largest shopping days worldwide, and TikTok plays a pivotal role in shaping buyer behavior during this event. By harnessing TikTok, brands can leverage their visibility through personalized content and targeted ads.

• Exclusive Deals and Discounts: Promote limited-time offers and exclusive deals to entice shoppers. Create a sense of urgency with countdowns and reminders on social media.

• Engaging Video Content: Leverage the power of video to showcase your products in action. Use TikTok's Shopping Ads to create a seamless shopping experience directly from the platform.

61% of TikTok users discover new brands and products on the platform, 1.5x more than other platform users. ³

🏫 Back to School: Cast the Essential Gear and Supplies

The back-to-school season is a crucial period for boosting sales as students and parents prepare for the academic year. Our playbook helps you ride the wave of school spirit to drive sales.

Engagement data reveals that 300K+ user videos were made using #BackToSchool in August 2023.

• School Essentials and Trends: Showcase a range of products from school supplies to the latest tech gadgets. Use popular TikTok trends and challenges to engage with students and parents alike.

• Content That Resonates: Create videos that offer tips and hacks for the new school year. Partner with influencers who can provide authentic reviews and recommendations.

• Promotions and Deals: Highlight back-to-school sales and special offers. Utilize TikTok's creative tools to produce eye-catching content that captures the excitement of the new school year.

Crafting Your Strategy

Here are some actionable tips to incorporate these insights into your summer sales strategy:

• Utilize TikTok’s Lead Generation Solutions: Engage with potential customers by using TikTok’s lead ads to gather interest and convert viewers into leads.

• Engage with Relevant Hashtags: Amplify your content's reach by using popular and relevant hashtags for each key moment. Visit the TikTok Creative Center to find trending hashtags.

• Create Engaging, Relatable Content: Develop content that resonates with the emotions and needs of your audience, particularly focusing on how your products or services can enhance their seasonal experiences.

Get Ready to Elevate Your Business

Our Summer Sales Marketing Guide is your ticket to unlocking the full potential of the summer season. By leveraging these key moments, you can create memorable campaigns that not only drive sales but also build lasting relationships with your customers. Don't miss out on this chance to transform your summer strategy. Get the pack today and start making this season your most successful yet!

Sources

1. TikTok Marketing Science US Holiday Research 2022, conducted by Material

2. TikTok Marketing Science US Holiday Research 2022, conducted by Material

3. TikTok Marketing Science Global Retail Path to Purchase Study 2021, conducted by Material