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New to Smart+: Campaign Optimization for Paid and Organic Traffic

Last updated: October 2025

Boost conversions by uniting paid and organic content with Smart+ campaign optimization. Add anchor links to organic videos, drive action from discovery, and optimize performance across TikTok.
Ad optimization
New product launches
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Boost Campaign Performance with TikTok's Account Optimization Score (AOS)

Last updated: October 2025

In a fast-moving digital environment, businesses are constantly looking for clear, actionable ways to improve performance, but knowing where to start can be overwhelming. With so many variables in play, it’s hard to tell which optimizations will drive real results.
Ad optimization
New product launches
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From click to conversions: The magic of Smart+ Catalog Ads

Last updated: October 2025

Ever wonder how to make your ad content more relevant and effective? Smart+ Catalog Ads is where the power of automation meets shoppable ad creatives. By connecting your catalog, you are able to leverage images and videos to deliver the right products at the right time, while saving you time and enabling you to scale your performance campaigns.
Ad optimization
Product and feature updates
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About TikTok Shop Ads in TikTok Ads Manager

TikTok Shop Ads helps you reach out to relevant audiences across feed, search, and shopping centre ad placements. It's automatically available to all advertisers in Brazil, France, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, the Philippines, Singapore, Spain, Thailand, the United Kingdom, the United States, and Vietnam.


Note: TikTok Shop Ads are only available when selecting sales as the advertising objective of your ad campaign with TikTok Shop as the product source.


How to create a lead generation campaign with an Instant Form

If you don't have a website lead form or are looking to create a native experience for your potential customers, TikTok's in-app Instant Form solution offers flexibility in lead capture and management.


Learn how to create a lead generation campaign with your own website.


Using an in-app Instant Form is helpful if you want to decrease friction for potential leads and qualify them later. TikTok's Instant Form solution allows:

  • Decreased user form friction

  • Building customer and email lists

  • Instant lead capture

  • Real-time Customer Relationship Management (CRM) system sync

  • Multiple form templates to choose from based on your specific lead generation needs.


About Product Shopping Ads

With Product Shopping Ads, you can create ads that use product images and information from your products' Product Details Page to appear on the TikTok feed, Shop Tab and Search. When someone sees your Product Shopping Ad, they can click your ad to view a Product Details Page and decide to buy your product.

About split testing

Split testing in TikTok Ads Manager allows you to test two different versions of your ads to determine which one performs best. You can use split tests to keep the other variables the same and split your audience into two equal groups, with each group seeing only one ad group in order to draw a statistical conclusion about your ad performance and optimize future campaigns. You can test the following variables:

  • Targeting

  • Bidding and Optimization

  • Creative

  • Custom (campaign level tests for a combination of variables)

  • Smart+