How to create a TikTok One Webpage anchor
The TikTok One Webpage anchor allows you to add and pin a clickable link to the creator videos that will live at the top of the comments for viewers to learn more about the product or service in the video.
With the Webpage anchor, you can see how organic content drives click-throughs for any branded video.
How to set up the TikTok One Webpage anchor
To set up the Webpage anchor:
Log into your TikTok One account.
Under Assets, click Anchor.
Click Create anchor.
Click Webpage anchor.
Click Next.
Select the Webpage anchor type. You can choose from Web destination link, E-commerce template, and Entertainment template.
Web destination link: Drives viewers to a product detail page opened within TikTok. The anchor shows up both in the creator's video comments and in the feed. Note: This is only available for countries where TikTok Shop is not live.
E-commerce template: Drives viewers to an internal landing page where brands can choose to add a special coupon. The landing page has a CTA that will drive viewers to a website. The anchor shows up in the creator's video comments.
Entertainment template: Drives viewers to an internal landing page where brands can add a video preview. The landing page has a CTA that will drive viewers to a website. The anchor shows up in the creator's video comments.
To set up the Web destination link:
Select Product detail page and choose your product category.
Select the anchor country.
Note: The anchor will only be visible to viewers in the selected country and audiences in other regions will not be able to see this anchor. To complete a campaign in multiple countries, you will need multiple anchors.
Add the Website link to the product or service detail page. Note: The provided link must be a product detail page or the anchor may be rejected during the platform review.
Click Next.
Choose your call-to-action in the drop down list.
Confirm the link and category.
Under Tracking method, select None or Pixel. Note: To add a pixel, you must connect your TikTok One account to your Business Center and share access to the pixel/
Enter the Anchor name and Thumbnail. Note: This will only be shown in the Anchors list tab and will not be shown to the public.
Agree to our Terms and Conditions.
Preview your anchor and landing page on the right side.
Click Confirm.
To set up the E-Commerce template:
Select the anchor country.
Note: The anchor will only be visible to viewers in the selected country and audiences in other regions will not be able to see this anchor. To complete a campaign in multiple countries, you will need multiple anchors.
Add a link where you want to redirect viewers who click on the anchor.
Click Next.
Under Anchor display, provide a short title and description of your anchor. This will show on the anchor.
Under Landing page, upload a background image.
Turn on Add coupon link to include a coupon on your landing page. You can add the Discount, Coupon URL, and Coupon code.
Under Start exploring, select Website or App to direct users to from the coupon. Note: If you select App, you have the option to add a deeplink. Third party link tracking or UTM tracking is not currently available for Webpage anchor.
Under Anchor management, add the name of the anchor and a thumbnail. Note: This will only be shown in the Anchors list tab and will not be shown to the public.
Under Tracking method, select None or Pixel. Note: To add a pixel, you must connect your TikTok One account to your Business Center and share access to the pixel/
Agree to our Terms and Conditions.
Preview your anchor and landing page on the right side.
Click Confirm.
To set up the Entertainment template:
Select the anchor country.
Note: The anchor will only be visible to viewers in the selected country and audiences in other regions will not be able to see this anchor. To complete a campaign in multiple countries, you will need multiple anchors.
Add a link where you want to redirect viewers who click on the anchor.
Click Next.
Under Anchor display, provide a short title and description of your anchor. This will show on the anchor.
Under Landing page, upload a background image.
Turn on Video clip and upload a video clip that will play on the landing page. (Optional)
Under Button link, add a link to your landing page. Note: Third party link tracking or UTM tracking is not currently available for Webpage anchor.
Under Anchor management, add the name of the anchor and a thumbnail. Note: This will only be shown in the Anchors list tab and will not be shown to the public.
Under Tracking method, select None or Pixel. Note: To add a pixel, you must connect your TikTok One account to your Business Center and share access to the pixel/
Agree to our Terms and Conditions.
Preview your anchor and landing page on the right side.
Click Confirm.
After submitting your anchor, your anchor submission request will be reviewed by our moderation team. It usually takes up to 24 hours for the submission request to be approved. If your anchor is rejected, you can edit the anchor and resubmit it to moderation team for review.
You can view the status of all your anchors by navigating to Assets and clicking Anchor.
If you need to make anchors in multiple countries, click copy to quickly duplicate them or click edit to change the anchor region. Each copied anchor will require individual moderation reviews.