Overview of TikTok reporting metrics

Last updated: August 2024

For glossaries of the reporting metrics supported by TikTok Ads Manager, refer to the articles below:

To learn more about basic data reporting metrics, refer to Basic metrics and definitions in TikTok Ads Manager.
To learn more about attribution reporting metrics, refer to Attribution metrics.
To learn more about in-app event reporting metrics, refer to In-App Events metrics.
To learn more about page event reporting metrics, refer to Page Events metrics.
To learn more about video play reporting metrics, refer to Video play metrics.
To learn more about Instant Page Event reporting metrics, refer to Instant Page Events metrics.
To learn more about creating a report for your campaigns, refer to Create and Manage Reports.