This is a complete glossary of all the reporting metrics supported by TikTok Ads Manager. To learn more about creating a report for your campaigns, see Create and Manage Reports.
To use this glossary, the first column is the name of the Metric, the second column is the Definition, and the third column identifies the metric Category it belongs to on the Reporting tab.
Metric | Definition | Category |
2-Second Video Views | Number of times your video was played for at least 2 seconds. Replays will not be counted. | Video Play |
6-Second Video Views | Number of times your video was played for at least 6 seconds. Replays will not be counted. | Video Play |
6-Second Video Views (Focused View) | Number of times your video was viewed for 6 seconds (or the full duration of the video if it is less than 6s) or engaged with—whichever comes first. Engagements to be considered: Shares, clicks. Clicks consist of hashtags, music, anchor, and interactive add-ons activity clicks. | Video Play |
Add Billing Rate | The percentage of Add Billing events out of all click events. | Page Event |
Add to Cart Rate | The percentage of Add to Cart events out of all click events. | Page Event |
App Install | The number of App Install events that are attributed to your ads. | In-App Event |
Button Click (App Download) Rate | The percentage of Button Click (App Download) events out of all click events. | Page Event |
Button Click (Form) Rate | The percentage of Button Click (Form) events out of all click events. | Page Event |
Button Click (Phone Consultation) Rate | The percentage of Button Click (Phone Consultation) events out of all click events. | Page Event |
Button Click Rate | The percentage of Button Click events out of all click events. | Page Event |
Clicks | The number of clicks on your ads that led users to advertiser-specified destinations like websites, apps, or to the app store. | Basic Data |
Complete Payment Rate | The percentage of Complete Payment events out of all click events. | Page Event |
Conversions | The number of times your ad achieved an outcome based on the objective and settings you selected. | Basic Data |
Cost per 1,000 Unique User Accounts Reached | The average cost to reach 1,000 unique users accounts. This metric is estimated. | Basic Data |
Cost per Achieve Level | The average cost for each Achieve Level event. | In-App Event |
Cost per Add Billing | The average cost of each Add Billing event. | Page Event |
Cost per Add Payment Info | The average cost for each Add Payment info event. | In-App Event |
Cost per Add to Cart | The average cost for each Add to Cart event. | In-App Event |
Cost per Add to Cart | The average cost of each Add to Cart event. | Page Event |
Cost per Add to Wishlist | The average cost for each Add to Wishlist event. | In-App Event |
Cost per App Install | The average cost of each App Install event. | In-App Event |
Cost per Button Click | The average cost of each Button Click event. | Page Event |
Cost per Button Click (App Download) | The average cost of each Button Click (App Download) event. | Page Event |
Cost per Button Click (Form) | The average cost of each Button Click (Form) event. | Page Event |
Cost per Button Click (Phone Consultation) | The average cost of each Button Click (Phone Consultation) event. | Page Event |
Cost per Checkout | The average cost for each Checkout event. | In-App Event |
Cost per Complete Payment | The average cost of each Complete Payment event. | Page Event |
Cost per Complete Tutorial | The average cost for each Complete Tutorial event. | In-App Event |
Cost per Create Group | The average cost for each Create Group event. | In-App Event |
Cost per Create Role | The average cost for each Create Role event. | In-App Event |
Cost per CTA Conversion | The average cost for each app install event attributed to clicks. | Attribution |
Cost per CTA Purchase | The average cost for each payment event attributed to clicks. | Attribution |
Cost per CTA Registration | The average cost for an in-app registration event that is attributed to a click on your ad | Attribution |
Cost per CTA Registration | The average cost for in-app registration event attributed to clicks. | Attribution |
Cost per Details Page View (App Download) | The average cost of each Details Page View (App Download) event. | Page Event |
Cost per Details Page View (Form) | The average cost of each Details Page View (Form) event. | Page Event |
Cost per Details Page View (Phone Consultation) | The average cost of each Details Page View (Phone Consultation) event. | Page Event |
Cost per Form Submission | The average cost of each Form Submission event. | Page Event |
Cost per Generate Lead | The average cost for each Generate Lead event. | In-App Event |
Cost per In-App Ad Click | The average cost for each In-App Ad Click event. | In-App Event |
Cost per In-App Ad Impression | The average cost for each In-App Ad Impression event. | In-App Event |
Cost per Initiate Checkout | The average cost of each Initiate Checkout event. | Page Event |
Cost per Join Group | The average cost for each Join Group event. | In-App Event |
Cost per Launch App | The average cost for each Launch App event. | In-App Event |
Cost per Loan Apply | The average cost for each Loan Apply event. | In-App Event |
Cost per Loan Approval | The average cost for each Loan Approval event. | In-App Event |
Cost per Loan Disbursal | The average cost for each Loan Disbursal event. | In-App Event |
Cost per Login | The average cost for each Login event. | In-App Event |
Cost per Online Consultation | The average cost of each Online Consultation event. | Page Event |
Cost per Page View | The average cost of each Page View event. | Page Event |
Cost per Phone Consultation | The average cost of each Phone Consultation event. | Page Event |
Cost per Place an Order | The average cost of each Place an Order event. | Page Event |
Cost per Product Details Page View | The average cost of each Product Details Page View event. | Page Event |
Cost per Purchase | The average cost for each purchase event. | In-App Event |
Cost per Rate | The average cost for each rate event. | In-App Event |
Cost per Registration | The average cost for each registration event. | In-App Event |
Cost Per Result | As a campaign may have different optimization goals, the total number of result is not supported in campaign section now, please go to the ad group section to view the Cost per Result. | Basic Data |
Cost per Search | The average cost for each search event. | In-App Event |
Cost per Search | The average cost of each Search event. | Page Event |
Cost per Secondary Goal Result | The average cost per secondary goal result from your adverts. As a campaign may have different secondary goals, the Cost per Secondary Goal Result is not supported in campaign section now. Please go to the ad group section to view. | Basic Data |
Cost per Spend Credit | The average cost for each Spend Credit event. | In-App Event |
Cost per Start Trial | The average cost for each Start Trial event. | In-App Event |
Cost per Subscribe | The average cost for each Subscribe event. | In-App Event |
Cost per Unique Achieve Level | The average cost of each unique Achieve Level event. | In-App Event |
Cost per Unique Add Payment Info | The average cost of each Unique Add Payment Info event. | In-App Event |
Cost per Unique Add to Cart | The average cost of each unique Add to Cart event. | In-App Event |
Cost per Unique Add to Wishlist | The average cost of each unique add to Wishlist event. | In-App Event |
Cost per Unique Checkout | The average cost of each Unique Checkout event. | In-App Event |
Cost per Unique Complete Tutorial | The average cost of each Unique Complete Tutorial event. | In-App Event |
Cost per Unique Create Group | The average cost of each Unique Create Group event. | In-App Event |
Cost per Unique Create Role | The average cost of each Unique Create Role event. | In-App Event |
Cost per Unique Generate Lead | The average cost of each Unique Generate Lead event. | In-App Event |
Cost per Unique In-App Ad Click | The average cost of each Unique In-App Ad Click event. | In-App Event |
Cost per Unique In-App Ad Impression | The average cost of each unique in-app ad impression event. | In-App Event |
Cost per Unique Join Group | The average cost of each unique join group event. | In-App Event |
Cost per Unique Launch App | The average cost of each unique launch app event. | In-App Event |
Cost per Unique Loan Apply | The average cost of each unique loan apply event. | In-App Event |
Cost per Unique Loan Approval | The average cost of each unique loan approval event. | In-App Event |
Cost per Unique Loan Disbursal | The average cost of each Unique Loan Disbursal event. | In-App Event |
Cost per Unique Login | The average cost of each unique login event. | In-App Event |
Cost per Unique Purchase | The average cost of each unique purchase event. | In-App Event |
Cost per Unique Rate | The average cost of each unique rate event. | In-App Event |
Cost per Unique Registration | The average cost of each unique registration event. | In-App Event |
Cost per Unique Search | The average cost of each unique search event. | In-App Event |
Cost per Unique Spend Credit | The average cost of each unique spend credit event. | In-App Event |
Cost per Unique Start Trial | The average cost of each unique start trial event. | In-App Event |
Cost per Unique Subscribe | The average cost of each unique subscribe event. | In-App Event |
Cost per Unique Unlock Achievement | The average cost of each unique unlock achievement event. | In-App Event |
Cost per Unique View Content | The average cost of each unique view content event. | In-App Event |
Cost per Unlock Achievement | The average cost for each unlock achievement event. | In-App Event |
Cost per User Registration | The average cost of each User Registration event. | Page Event |
Cost per View Content | The average cost for each view content event. | In-App Event |
Cost per VTA Conversion | The average cost for each app install event attributed to an ad impression. Calculated as: Cost / VTA Conversions. | Attribution |
Cost per VTA Purchase | The average cost for each app install event attributed to an ad impression. Calculated as: Cost / VTA Purchase. | Attribution |
Cost per VTA Registration | The average cost for each app install event attributed to an ad impression. Calculated as: Cost / VTA Registrations. | Attribution |
CPA | The average amount of money you've spent on a conversion. Calculated as: Cost/Conversion or Install. | Basic Data |
CPC | The average amount of money you've spent on a click. | Basic Data |
CPM | The average amount of money you've spent per 1,000 impressions. | Basic Data |
CTA Conversions (add CTA and VTA) | The number of in-app events that occurred on your mobile app and are attributed to a click on your ad | Attribution |
CTA Purchase | The number of in-app payment events that are attributed to a click on your ad, based on information received from your measurement partner | Attribution |
CTA Registration | The number of in-app registration events that are attributed to a click on your ad. | Attribution |
CTR | The percentage of times users saw your ad and performed a click. | Basic Data |
CVR (%) | The percentage of results you achieved out of all the clicks on your ads. | Basic Data |
Details Page View (App Download) Rate | The percentage of Details Page View (App Download) events out of all click events. | Page Event |
Details Page View (Form) Rate | The percentage of Details Page View (Form) events out of all click events. | Page Event |
Details Page View (Phone Consultation) Rate | The percentage of Details Page View (Phone Consultation) events out of all click events. | Page Event |
Form Submission Rate | The percentage of Form Submission events out of all click events. | Page Event |
Frequency | The average number of times each user saw your ad. | Basic Data |
Impressions | The number of times your ads were on screen. | Basic Data |
Initiate Checkout Rate | The percentage of Initiate Checkout events out of all click events. | Page Event |
Online Consultation Rate | The percentage of Online Consultation events out of all click events. | Page Event |
Page View Rate | The percentage of Page View events out of all click events. | Page Event |
Paid Likes | The number of likes your video creative received within 1 day of a user seeing a paid ad. | Basic Data |
Phone Consultation Rate | The percentage of Phone Consultation events out of all click events. | Page Event |
Place an Order Rate | The percentage of Place an Order events out of all click events. | Page Event |
Product Details Page View Rate | The percentage of Product Details Page View events out of all click events. | Page Event |
Reach | The number of unique user accounts who saw your ads at least once. This metric is estimated. | Basic Data |
Real-time Conversions | The number of times your ad achieved an outcome based on the objective and settings you selected. The total count is based on when the conversion actually happened. | Basic Data |
Real-time Cost Per Result | The average cost for each result from your ad. The total count is based on when the conversion actually happened. | Basic Data |
Real-time CPA | The average amount of money you've spent on a conversion. The total count is based on when the conversion actually happened. | Basic Data |
Real-time CVR (%) | The percentage of results you received out of all the clicks of your ads. The total count is based on when the conversion actually happened. | Basic Data |
Real-time Result | The number of times your ad achieved an outcome, based on the optimization goal you selected. The total count is based on when the conversion actually happened. | Basic Data |
Real-time Result Rate (%) | The percentage of results you achieved out of all of the views/clicks on your ads. The total count is based on when the conversion actually happened. | Basic Data |
Result | The number of times your ad achieved an outcome, based on the optimization goal you selected. For example: Install objective = Install result, Conversion objective = Conversion result, etc. | Basic Data |
Result Rate (%) | The percentage of results you achieved out of all of the views/clicks on your ads | Basic Data |
Search Rate | The percentage of Search events out of all click events. | Page Event |
Total Achieve Level | The number of Achieve Level events that are attributed to your ads. | In-App Event |
Total Achieve Level Value | The total value returned from all Achieve Level events. | In-App Event |
Total Add Billing | The number of Add Billing events that are attributed to your ads. | Page Event |
Total Add Billing Value | The total value returned from all Add Billing events. | Page Event |
Total Add Payment Info | The number of add payment info events that are attributed to your ads. | In-App Event |
Total Add to Cart | The number of add to cart events that are attributed to your ads. | In-App Event |
Total Add to Cart | The number of Add to Cart events that are attributed to your ads. | Page Event |
Total Add to Cart Value | The total value returned from all add to cart events. | In-App Event |
Total Add to Cart Value | The total value returned from all Add to Cart events. | Page Event |
Total Add to Wishlist | The number of add to wishlist events that are attributed to your ads. | In-App Event |
Total Add to Wishlist Value | The total value returned from all add to wishlist events. | In-App Event |
Total Button Click (App Download) | The number of Button Click (App Download) events that are attributed to your ads. | Page Event |
Total Button Click (App Download) Value | The total value returned from all Button Click (App Download) events. | Page Event |
Total Button Click (Form) | The number of Button Click (Form) events that are attributed to your ads. | Page Event |
Total Button Click (Form) Value | The total value returned from all Button Click (Form) events. | Page Event |
Total Button Click (Phone Consultation) | The number of Button Click (Phone Consultation) events that are attributed to your ads. | Page Event |
Total Button Click (Phone Consultation) Value | The total value returned from all Button Click (Phone Consultation) events. | Page Event |
Total Button Click Value | The total value returned from all Button Click events. | Page Event |
Total Checkout | The number of checkout events that are attributed to your ads. | In-App Event |
Total Checkout Value | The total value returned from all checkout events. | In-App Event |
Total Complete Payment | The number of Complete Payment events that are attributed to your ads. | Page Event |
Total Complete Payment Value | The total value returned from all Complete Payment events. | Page Event |
Total Complete Tutorial | The number of complete tutorial events that are attributed to your ads. | In-App Event |
Total Complete Tutorial Value | The total value returned from all complete tutorial events. | In-App Event |
Total Cost | The estimated total amount of money you've spent on your campaign, ad group or ad during its schedule. | Basic Data |
Total Create Group | The number of create group events that are attributed to your ads. | In-App Event |
Total Create Group Value | The total value returned from all create group events. | In-App Event |
Total Create Role | The number of create role events that are attributed to your ads. | In-App Event |
Total Create Role Value | The total value returned from all create role events. | In-App Event |
Total Details Page View (App Download) | The number of Details Page View (App Download) events that are attributed to your ads. | Page Event |
Total Details Page View (App Download) Value | The total value returned from all Details Page View (App Download) events. | Page Event |
Total Details Page View (Form) | The number of Details Page View (Form) events that are attributed to your ads. | Page Event |
Total Details Page View (Form) Value | The total value returned from all Details Page View (Form) events. | Page Event |
Total Details Page View (Phone Consultation) | The number of Details Page View (Phone Consultation) events that are attributed to your ads. | Page Event |
Total Details Page View (Phone Consultation) Value | The total value returned from all Details Page View (Phone Consultation) events. | Page Event |
Total Engagement | The overall amount of engagement on your ad that includes paid likes, comments, shares, follows, and clicks. Clicks in the "Total Engagement" metric also include music, hashtag, anchor, and interactive add-on clicks. | Basic Data |
Total Form Submission | The number of Form Submission events that are attributed to your ads. | Page Event |
Total Form Submission Value | The total value returned from all Form Submission events. | Page Event |
Total Generate Lead | The number of generate lead events that are attributed to your ads. | In-App Event |
Total Generate Lead Value | The total value returned from all generate lead events. | In-App Event |
Total In-App Ad Click | The number of in-app ad click events that are attributed to your ads. | In-App Event |
Total In-App Ad Click Value | The total value returned from all in-app ad click events. | In-App Event |
Total In-App Ad Impression | The number of in-app ad impression events that are attributed to your ads. | In-App Event |
Total In-App Ad Impression Value | The total value returned from all in-app ad impression events. | In-App Event |
Total Initiate Checkout | The number of Initiate Checkout events that are attributed to your ads. | Page Event |
Total Initiate Checkout Value | The total value returned from all Initiate Checkout events. | Page Event |
Total Join Group | The number of join group events that are attributed to your ads. | In-App Event |
Total Join Group Value | The total value returned from all join group events. | In-App Event |
Total Launch App | The number of launch app events that are attributed to your ads. | In-App Event |
Total Loan Apply | The number of loan apply events that are attributed to your ads. | In-App Event |
Total Loan Approval | The number of loan approval events that are attributed to your ads. | In-App Event |
Total Loan Disbursal | The number of loan disbursal events that are attributed to your ads. | In-App Event |
Total Login | The number of login events that are attributed to your ads. | In-App Event |
Total Online Consultation | The number of Online Consultation events that are attributed to your ads. | Page Event |
Total Online Consultation Value | The total value returned from all Online Consultation events. | Page Event |
Total Page View | The number of Page View events that are attributed to your ads. | Page Event |
Total Page View Value | The total value returned from all Page View events. | Page Event |
Total Phone Consultation | The number of Phone Consultation events that are attributed to your ads. | Page Event |
Total Phone Consultation Value | The total value returned from all Phone Consultation events. | Page Event |
Total Place an Order | The number of Place an Order events that are attributed to your ads. | Page Event |
Total Place an Order Value | The total value returned from all Place an Order events. | Page Event |
Total Product Details Page View | The number of Product Details Page View events that are attributed to your ads. | Page Event |
Total Product Details Page View Value | The total value returned from all Product Details Page View events. | Page Event |
Total Purchase | The number of purchase events that are attributed to your ads. | In-App Event |
Total Purchase Value | The total value returned from all purchase events. | In-App Event |
Total Rate | The number of rate events that are attributed to your ads. | In-App Event |
Total Rate Value | The total value returned from all rate events. | In-App Event |
Total Registration | The number of registration events that are attributed to your ads. | In-App Event |
Total Search | The number of search events that are attributed to your ads. | In-App Event |
Total Search | The number of Search events that are attributed to your ads. | Page Event |
Total Search Value | The total value returned from all Search events. | Page Event |
Total Spend Credit | The number of spend credit events that are attributed to your ads. | In-App Event |
Total Spend Credit Value | The total value returned from all spend credit events. | In-App Event |
Total Start Trial | The number of start trial events that are attributed to your ads. | In-App Event |
Total Subscribe | The number of subscribe events that are attributed to your ads. | In-App Event |
Total Subscribe Value | The total value returned from all subscribe events. | In-App Event |
Total Unlock Achievement | The number of unlock achievement events that are attributed to your ads. | In-App Event |
Total Unlock Achievement Value | The total value returned from all unlock achievement events. | In-App Event |
Total User Registration | The number of User Registration events that are attributed to your ads. | Page Event |
Total User Registration Value | The total value returned from all User Registration events. | Page Event |
Total View Content | The number of view content events that are attributed to your ads. | In-App Event |
Total View Content Value | The total value returned from all view content events. | In-App Event |
Unique Achieve Level | The number of unique achieve level events that are attributed to your ads. | In-App Event |
Unique Achieve Level Rate | The percentage of unique achieve level events out of all app install events. | In-App Event |
Unique Add Payment Info | The number of unique add payment info events that are attributed to your ads. | In-App Event |
Unique Add Payment Info Rate | The percentage of unique add payment info events out of all app install events. | In-App Event |
Unique Add to Cart | The number of unique add to cart events that are attributed to your ads. | In-App Event |
Unique Add to Cart Rate | The percentage of unique add to cart events out of all app install events. | In-App Event |
Unique Add to Wishlist | The number of unique add to wishlist events that are attributed to your ads. | In-App Event |
Unique Add to Wishlist Rate | The percentage of unique add to wishlist events out of all app install events. | In-App Event |
Unique Checkout | The number of unique checkout events that are attributed to your ads. | In-App Event |
Unique Checkout Rate | The percentage of unique checkout events out of all app install events. | In-App Event |
Unique Complete Tutorial | The number of unique complete tutorial events that are attributed to your ads. | In-App Event |
Unique Complete Tutorial Rate | The percentage of unique complete tutorial events out of all app install events. | In-App Event |
Unique Create Group | The number of unique create group events that are attributed to your ads. | In-App Event |
Unique Create Group Rate | The percentage of unique create group events out of all app install events. | In-App Event |
Unique Create Role | The number of unique create role events that are attributed to your ads. | In-App Event |
Unique Create Role Rate | The percentage of unique create role events out of all app install events. | In-App Event |
Unique Generate Lead | The number of unique generate lead events that are attributed to your ads. | In-App Event |
Unique Generate Lead Rate | The percentage of unique generate lead events out of all app install events. | In-App Event |
Unique In-App Ad Click | The number of unique in-app ad click events that are attributed to your ads. | In-App Event |
Unique In-App Ad Click Rate | The percentage of unique in-app ad click events out of all app install events. | In-App Event |
Unique In-App Ad Impression | The number of unique in-app ad impression events that are attributed to your ads. | In-App Event |
Unique In-App Ad Impression Rate | The percentage of unique in-app ad impression events out of all app install events. | In-App Event |
Unique Join Group | The number of unique join group events that are attributed to your ads. | In-App Event |
Unique Join Group Rate | The percentage of unique join group events out of all app install events. | In-App Event |
Unique Launch App | The number of unique launch app events that are attributed to your ads. | In-App Event |
Unique Launch App Rate | The percentage of unique launch app events out of all app install events. | In-App Event |
Unique Loan Apply | The number of unique loan apply events that are attributed to your ads. | In-App Event |
Unique Loan Apply Rate | The percentage of unique loan apply events out of all app install events. | In-App Event |
Unique Loan Approval | The number of unique loan approval events that are attributed to your ads. | In-App Event |
Unique Loan Approval Rate | The percentage of unique loan approval events out of all app install events. | In-App Event |
Unique Loan Disbursal | The number of unique loan disbursal events that are attributed to your ads. | In-App Event |
Unique Loan Disbursal Rate | The percentage of unique loan disbursal events out of all app install events. | In-App Event |
Unique Login | The number of unique login events that are attributed to your ads. | In-App Event |
Unique Login Rate | The percentage of unique login events out of all app install events. | In-App Event |
Unique Purchase | The number of unique purchase events that are attributed to your ads. | In-App Event |
Unique Purchase Rate | The percentage of unique purchase events out of all app install events. | In-App Event |
Unique Rate | The number of unique rate events that are attributed to your ads. | In-App Event |
Unique Rate Rate | The percentage of unique rate events out of all app install events. | In-App Event |
Unique Registration | The number of unique registration events that are attributed to your ads. | In-App Event |
Unique Registration Rate | The percentage of unique registration events out of all app install events. | In-App Event |
Unique Search | The number of unique search events that are attributed to your ads. | In-App Event |
Unique Search Rate | The percentage of unique search events out of all app install events. | In-App Event |
Unique Spend Credit | The number of unique spend credit events that are attributed to your ads. | In-App Event |
Unique Spend Credit Rate | The percentage of unique spend credit events out of all app install events. | In-App Event |
Unique Start Trial | The number of unique start trial events that are attributed to your ads. | In-App Event |
Unique Start Trial Rate | The percentage of unique start trial events out of all app install events. | In-App Event |
Unique Subscribe | The number of unique subscribe events that are attributed to your ads. | In-App Event |
Unique Subscribe Rate | The percentage of unique subscribe events out of all app install events. | In-App Event |
Unique Unlock Achievement | The number of unique unlock achievement events that are attributed to your ads. | In-App Event |
Unique Unlock Achievement Rate | The percentage of unique unlock achievement events out of all app install events. | In-App Event |
Unique View Content | The number of unique view content events that are attributed to your ads. | In-App Event |
Unique View Content Rate | The percentage of unique view content events out of all app install events. | In-App Event |
User Registration Rate | The percentage of User Registration events out of all click events. | Page Event |
Value per Add Billing | The average value returned from each Add Billing event. | Page Event |
Value per Add to Cart | The average value returned from each Add to Cart event. | Page Event |
Value per Button Click | The average value returned from each Button Click event. | Page Event |
Value per Button Click (App Download) | The average value returned from each Button Click (App Download) event. | Page Event |
Value per Button Click (Form) | The average value returned from each Button Click (Form) event. | Page Event |
Value per Button Click (Phone Consultation) | The average value returned from each Button Click (Phone Consultation) event. | Page Event |
Value per Complete Payment | The average value returned from each Complete Payment event. | Page Event |
Value per Details Page View (App Download) | The average value returned from each Details Page View (App Download) event. | Page Event |
Value per Details Page View (Form) | The average value returned from each Details Page View (Form) event. | Page Event |
Value per Details Page View (Phone Consultation) | The average value returned from each Details Page View (Phone Consultation) event. | Page Event |
Value per Form Submission | The average value returned from each Form Submission event. | Page Event |
Value per Initiate Checkout | The average value returned from each Initiate Checkout event. | Page Event |
Value per Online Consultation | The average value returned from each Online Consultation event. | Page Event |
Value per Page View | The average value returned from each Page View event. | Page Event |
Value per Phone Consultation | The average value returned from each Phone Consultation event. | Page Event |
Value per Place an Order | The average value returned from each Place an Order event. | Page Event |
Value per Product Details Page View | The average value returned from each Product Details Page View event. | Page Event |
Value per Search | The average value returned from each Search event. | Page Event |
Value per User Registration | The average value returned from each User Registration event. | Page Event |
Video Average Watch Time | The average time your video was played per single video view, including any time spent replaying the video. | Video Play |
Video Average Watch Time Per User | The average amount of time your video ads played per user. Including anytime spent replaying the video | Video Play |
Video Average Watch Time Per Video View | The average time your video was played per single video view, including any time spent replaying the video. | Video Play |
Video Views | The number of times your video starts to play. Replays will not be counted. | Video Play |
Video Views at 100% | The number of times your video was played at 100% of its length. Replays will not be counted. | Video Play |
Video Views at 25% | The number of times your video was played at 25% of its length. Replays will not be counted. | Video Play |
Video Views at 50% | The number of times your video was played at 50% of its length. Replays will not be counted. | Video Play |
Video Views at 75% | The number of times your video was played at 75% of its length. Replays will not be counted. | Video Play |
VTA Conversions | The number of events that occurred on your mobile app which are attributed to an ad impression. (The total count is based on impression time). | Attribution |
VTA Purchase | The number of in-app payment events that are attributed to an ad impression, based on information received from your measurement partner. (The total count is based on impression time). | Attribution |
VTA Registration | The number of registration events that are attributed to an ad impression, based on information received from your measurement partner. (The total count is based on impression time). | Attribution |