For information on supported AEO events, see About App Event Optimization.
Event Name | Description | App Event Optimization (AEO) supported? | App Retargeting supported? |
Achieve Level | A user reaches a certain level that you have defined in your game. | Yes | Yes |
Add Payment Info | A user adds their payment information, such as their address or phone number, in your app. | Yes | Yes |
Add to Wishlist | A user adds an item to their favorites or wishlist in your app. | No | Yes |
Checkout | A user is ready to check out an order in your app. | Yes | Yes |
Complete Tutorial | A user completes a tutorial in your app. | Yes | Yes |
Create Group | A user creates a group or team in your game. | No | Yes |
Create Role | A user creates a role or character in your game. | Yes | Yes |
Generate Lead | A user leaves valuable contact information, such as a phone number or email, in your app. | Yes | Yes |
In-App Ad Click | A user clicks on an advertisement displayed in your app. | Yes | Yes |
In-App Ad Impression | A user views an advertisement displayed in your app. | Yes | Yes |
Add To Cart | A user adds an item to a shopping cart in your app. | Yes | Yes |
Join Group | A user joins a group or team in your game. | Yes | Yes |
Launch App | A user opens your app. | Yes | Yes |
Loan Apply | A user applies for a loan in your app. | Yes | Yes |
Loan Approval | A user receives approval for a loan in your app. | Beta | Yes |
Loan Disbursal | A user successfully receives a loan in your app. | No | Yes |
Login | A user logs into your app. | Yes | Yes |
Purchase | A user finishes the payment process in your app. | Yes | Yes |
Rate | A user rates something in your app. For example, reviewing a restaurant. | No | Yes |
Registration | A user registers in your app. | Yes | Yes |
Search | A user searches for information, such as the name of a product, in your app. | Yes | Yes |
Spend Credit | A user spends credits, such as in-app currency, in your app. | No | Yes |
Start Trial | A user starts a trial of the services you provide in your app. | Yes | Yes |
Subscribe | A user subscribes to a channel or service in your app. | Yes | Yes |
Unlock Achievement | A user unlocks a certain achievement that you have defined in your app. | Yes | Yes |
View Content | A user views important content, such as a product description, in your app. | Yes | Yes |
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