Best practices for video insights

Video insights on TikTok Ads Manager is a tool that allows you to analyze your video-creative performance and understand your audience through video interactions to inspire the next high-performing video.

Use the following best practices to get the most out of video insights.

Best practices for content and creation

• Drive new iterations of existing videos: Try out different hooks for your videos and see which works best.

• Inform content strategy: Was any particular video topic more engaging than the other? Try making a new video about that topic in depth.

• Get new creative ideas: Recruit your creative strategists to utilize video insights to come up with fresh new ideas.

• Accelerate the video creation process: Allow video insights to help you decide what elements to repurpose in the following video, accelerating the creation process.

Best practices for insights discovery

• Understand how your audience behaves (and what they're interested in seeing): Take note of peaks in the graph for the key frame that might indicate higher engagement/interest from your audience.

• Understand competitive edge with industry benchmarks: Utilize the industry benchmark feature to see how your videos stack up to your competitors in the same industry.

• Discover your brand image: Make use of the comment analysis module to understand broad themes/topics in your comments. Use this to understand your brand image now and influence your brand identity in the future.