Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Lead Generation
Lead generation campaigns
Instant Forms
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- How to create a lead generation campaign with an Instant Form
- How to create an Instant Form in TikTok Ads Manager
- Replace an attached Instant Form
- Edit the name of an Instant Form
- About Instant Form question types and settings
- About instant form custom components
- About the Form Layout for Instant Form
- About the Rich Content Form template
- How to create a rich content form
- About the Card layout for Instant Forms
- Create a Card layout form
- About the Form Card for Instant Forms
- How to access Leads data on Instant Forms
- About AIGC for Instant Forms
- How to create custom disclaimer in Instant Form
- How to add a Business Locator question to your Instant Form
- How to add gated content to your Instant Form
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Leads Center
CRM integration
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- About available CRM integrations for TikTok Lead Generation with Instant Form
- How to edit your CRM integration settings
- How to integrate TikTok Lead Generation with Zapier
- How to Troubleshoot Zapier
- How to integrate TikTok lead generation with LeadsBridge
- How to Troubleshoot LeadsBridge
- How to integrate TikTok Lead Gen with HubSpot
- How to remove your HubSpot integration from TikTok Ads Manager
- How to install the TikTok For Business Plugin on WordPress
- How to integrate TikTok lead generation with Salesforce Marketing Cloud
- Troubleshooting TikTok Lead Gen with Salesforce Marketing Cloud integration
- How to integrate TikTok Lead Gen with Salesforce Sales Cloud
- How to integrate TikTok Lead Generation with Google Sheets
- How to integrate TikTok Lead Generation with Klaviyo
- How to Troubleshoot Webhooks
- About signal postback for lead quality optimization
- How to postback signals through csv
- How to postback signals through Events API
- How to postback signals through Zapier
- How to postback signals through Leadsbridge
- How to postback signals through Google Sheets
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Messaging Ads
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- About TikTok Messaging Ads
- How to set up TikTok Direct Messaging Ads
- How to update your TikTok Direct Message permission for TikTok Messaging Ads
- How to set up TikTok Instant Messaging Ads
- TikTok Messaging Ads: Policies
- About Message Management Tools
- How to set up the TikTok integration on Pancake
- How to create message events on TikTok Events Manager
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Call Ads
Business Account Lead Generation
Lead quality optimization
- Ad objectives /
- Lead Generation /
- Instant Forms /
About the Card layout for Instant Forms
The Card layout is an Instant Form template that guides users through an immersive experience, with questions with every click. The Card layout delivers a personalized and engaging form-filling experience, making it ideal for longer questionnaires.
Note: This article applies to forms with card layout, such as Lead qualification form, as well as Card layout forms created through the Create Your Own option.
Benefits of the Card layout form
New and immersive designs: Transform your forms into authentic TikTok experiences with Card layout's new and improved form and question designs.
Enhanced interactivity: Keep potential leads engaged throughout the form submission process, reducing bounce rates and increasing form completions.
Personalized user journeys: Use logic, conditional answers, or qualifying questions to shape the conversion path based on your specific needs.
Features of the Card layout form
Immersive welcome page: Use a full-screen image overlaid with essential information to drive actions effectively.
One question per page: Improve user attention and streamline the form-filling process by presenting one custom question at a time.
Image selection question: Use images as options for multiple-choice questions, improving visual engagement and user comprehension.
Display time estimates: Provide users with estimated completion times for the form, helping them to manage their time and encouraging higher completion rates.
Who is the Card layout for?
The Card layout is best for Lead Generation advertisers aiming to enhance user engagement and increase form completion rates for longer forms with 2 or more custom questions.
Question Card form components
Component | Details and specs |
Welcome Page (required) | Background image: - Image format: JPG, JPEG, PNG, GIF - File size: Up to 5MB - Depending on the device, the appearance of the background image may differ slightly. To ensure all important information is visible, avoid placing it near the edges. Logo (optional) - Recommended image size: 1080 pixels Title - Character limit: 50 Description Display time estimate (optional) - By toggling on the Display time estimate, you can display an estimated time of how long it takes to fill out your form (e.g. 3 minutes). This is calculated by the average time it takes people to fill out the form. If you have logic settings applied, the time is based on the maximum question a lead could answer. |
Questions (required) | Custom questions: - It's recommended to have more than 2 custom questions for the Question Card form. - Each custom question will be displayed as a single Question Card. Supported custom question types: - Short answer - Multiple choice - Appointment scheduling - Image question - Conditional answer Personal information questions: At least one personal information question is required. All personal information questions are grouped and shown at the end of the form on a single page before the final page. |
Privacy Policy (required) | Company name Link to your company's privacy policy |
Final Page (required) | Headline Description Call-to-action buttons Links to visit your website or download your app Show hand cursor (optional) |
To get started, refer to Create a Card layout form.