Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Lead Generation
Lead generation campaigns
Instant Forms
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- How to create a lead generation campaign with an Instant Form
- How to create an Instant Form in TikTok Ads Manager
- Replace an attached Instant Form
- Edit the name of an Instant Form
- About Instant Form question types and settings
- About instant form custom components
- About the Form Layout for Instant Form
- About the Rich Content Form template
- How to create a rich content form
- About the Card layout for Instant Forms
- Create a Card layout form
- About the Form Card for Instant Forms
- How to access Leads data on Instant Forms
- About AIGC for Instant Forms
- How to create custom disclaimer in Instant Form
- How to add a Business Locator question to your Instant Form
- How to add gated content to your Instant Form
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Leads Center
CRM integration
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- About available CRM integrations for TikTok Lead Generation with Instant Form
- How to edit your CRM integration settings
- How to integrate TikTok Lead Generation with Zapier
- How to Troubleshoot Zapier
- How to integrate TikTok lead generation with LeadsBridge
- How to Troubleshoot LeadsBridge
- How to integrate TikTok Lead Gen with HubSpot
- How to remove your HubSpot integration from TikTok Ads Manager
- How to install the TikTok For Business Plugin on WordPress
- How to integrate TikTok lead generation with Salesforce Marketing Cloud
- Troubleshooting TikTok Lead Gen with Salesforce Marketing Cloud integration
- How to integrate TikTok Lead Gen with Salesforce Sales Cloud
- How to integrate TikTok Lead Generation with Google Sheets
- How to integrate TikTok Lead Generation with Klaviyo
- How to Troubleshoot Webhooks
- About signal postback for lead quality optimization
- How to postback signals through csv
- How to postback signals through Events API
- How to postback signals through Zapier
- How to postback signals through Leadsbridge
- How to postback signals through Google Sheets
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Messaging Ads
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- About TikTok Messaging Ads
- How to set up TikTok Direct Messaging Ads
- How to update your TikTok Direct Message permission for TikTok Messaging Ads
- How to set up TikTok Instant Messaging Ads
- TikTok Messaging Ads: Policies
- About Message Management Tools
- How to set up the TikTok integration on Pancake
- How to create message events on TikTok Events Manager
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Call Ads
Business Account Lead Generation
Lead quality optimization
- Ad objectives /
- Lead Generation /
- Instant Forms /
About the Form Layout for Instant Form
The form template gives you the utmost flexibility to customize your form with the addition of custom components.
Note: This article applies to forms with form layouts such as the Simple Sign-Up and Rich Content form, as well as forms created with AI or through the Create Your Own option.
Benefits
Build your own form and add custom components based on your specific lead generation needs.
With the Blank Form template, you'll have access to all instant form features.
Blank form components
Component | Details & specs |
Banner (optional) | Create an image or carousel banner Recommended image size: 1080 pixels |
Introduction (optional) | Logo: recommended image size 1080 pixels Display name: recommended character limit < 60 Headline Promotional slogan (optional) |
Questions (required) | Purpose statement: a statement to specify the reason for the form and information you're collecting. Custom Questions: add questions related to your business or the products you're promoting. Supported custom question types include Short Answer, Multiple Choice, Appointment Scheduling, Conditional Answer, Image Question.
- Allows Logic Settings when the form has more than two custom questions.
- Allows Qualifying Questions for the Multiple Choice question type. Personal Information Questions: collect personal information from users such as email, name, demographics, or work related information. |
Privacy Policy (required) | Company name: character limit <50 Link to your company's privacy policy Custom disclaimer (optional) |
Custom Components (optional) | Product Details (carousel) - Add product information in a carousel format. - Headline: less than 30 characters - Description (optional): less than 50 characters - Carousel: max of 5 sets of images and texts - Sub headline: less than 30 characters - Description: max 3 bullet points Testimonials (picture & text matrix) - Add testimonials, reviews, and case studies to create social proof for users - Choose between two formats (1 row with 2 columns or 1 row with 3 columns), with a maximum of 3 rows - Headline: less than 30 characters - Description (optional): less than 50 characters - Title: less than 3 characters - Description: less than 100 characters Steps (bullets) - Provide additional information in a list. Tell people how to sign up, get started, or list the benefits of using your product or service. - Headline: less than 30 characters - Bullet points: min 2 bullet points, maximum 5 bullet points About us - Tell users more about your company. - Image (optional) - Description text FAQ - List Frequently asked questions: - Title - Description - Limitation: Min 2 bullet points, maximum 5 bullet points |
Final Page (required) | Headline Description Call-to-action buttons and URL links of your website or app downloading pages Show hand cursor (optional) |
Learn how to create an instant form.