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  1. Цели рекламы /
  2. Продажи /
  3. Реклама в LIVE с возможностью покупки /

Как создавать рекламу в LIVE с возможностью покупки

Последнее обновление: март 2025 г.

LIVE Shopping Ads help people on TikTok discover and watch your LIVE videos, and browse and buy your products during your livestream.

Before you begin


How to create LIVE Shopping Ads

To create LIVE Shopping Ads:

  1. Log in to TikTok Ads Manager.

  2. Click Create ad.

  3. Select Sales for your ad objective and choose TikTok Shop for your product source.

  4. Complete your campaign settings and click Continue.

  5. In the Shop Ads type section, click LIVE Shopping Ads.

  6. Choose your Identity. This is the TikTok account you'll use to go LIVE.

  7. In the Audience targeting section, choose your audience size. Make sure your age selection is set to 18+. We recommend that you ensure the target audience size is Fairly Broad.

  8. In the Budget & Schedule section, choose a start and end date and time for your Live Shopping Ads to match your LIVE session schedule.

    • Note: Your livestream must start within 48 hours of the planned start time. Learn more about scheduling LIVE Ads.

  9. In the Bidding & Optimization section, choose your optimization goal and target ROAS.

  10. Choose your attribution settings. Learn more about attribution windows for LIVE shopping ads.

  11. Choose the TikTok Shop you want to promote. If you don't want to specify a TikTok Shop, you can promote a product showcase instead.

    • Note: If you choose a 30-minute click (LIVE) attribution window, you can't specify a TikTok Shop.

  12. Click Advanced settings to choose a bidding strategy for your campaign.

  13. Click Continue.

  14. In the Ad format section, choose the video you want to use for your ad.

  15. Click Real-time LIVE to use your livestream, or click Single video to use one of your existing videos.

  16. Complete the rest of your ad settings.

  17. When you're finished, click Submit.

Your ad will appear in the TikTok feed, Shopping Center, and search. When someone clicks on your LIVE shopping ad, they will visit the video or livestream you selected. You can measure the performance of your LIVE Shopping Ad in the Campaigns tab in Ads Manager, or in the ads dashboard in Seller Center.

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Связанные статьи
Список ключевых метрик отчетности по рекламе в LIVE с возможностью покупки
Рекомендации по креативам для рекламы в LIVE с возможностью покупки
Рекомендации по оптимизации рекламы в LIVE с возможностью покупки
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