For a complete glossary of the reporting metrics supported by TikTok Ads Manager, refer to the articles below:

• To learn more about attribution reporting metrics, refer to Attribution.

• To learn more about basic data reporting metrics, refer to Basic Data.

• To learn more about in-app event reporting metrics, refer to In-App Events.

• To learn more about page event reporting metrics, refer to Page Events.

• To learn more about video play reporting metrics, refer to Video Play.

• To learn more about Instant Page Event reporting metrics, refer to Instant Page Events.

• To learn more about creating a report for your campaigns, refer to Create and Manage Reports.