Hooray Heroes

The Objective 

Hooray Heroes is a leading brand in creating personalised gifts, including customisable puzzles, plush toys, cards, and portraits. Founded in Slovenia in 2013, Hooray Heroes has experienced steady growth and now has a significant presence in fifteen markets globally. To supercharge their return on ad spend while increasing campaign efficiency, Hooray Heroes decided to leverage TikTok's AI-powered automation solution – Smart+ Web Campaign. 

The Solution 

Smart+ Web Campaign streamlined Hooray Heroes' campaign creation process, freeing up time and resources for strategic decision-making. Smart+ Web Campaign's AI-driven capabilities also helped to optimise the brand’s campaign, resulting in improved targeting and audience engagement, leading to a significant increase in ROAS. 

Overall, Hooray Heroes' use of Smart+ Web Campaign showcased their forward-thinking approach to digital marketing. By embracing innovative technology, they achieved better marketing outcomes and positioned themselves for future success in the dynamic digital advertising landscape.

The Results 

The Hooray Heroes Smart+ Web Campaign drove some incredible results for the brand. A dramatic increase in return on ad spend was recorded, with a 54% higher conversion volume compared to the period before the campaign. Furthermore, the cost per acquisition (CPA) plummeted by an impressive 35%, demonstrating the efficiency gains from streamlined campaign management and optimised targeting. These outcomes were driven by automated decision-making, infusing creativity and authenticity into the campaign.