Get guidance on creating for TikTok

TikTok has been one of the world’s most downloaded apps in recent years, and you’ll find TikTok users in more than 150 countries. TikTok’s fun, imaginative format inspires widespread participation and generates high levels of engagement. We make it easy to unleash your creative side with a variety of ad formats, templates and user-friendly tools to transform your images and videos into engaging ads. You can connect with potential customers through precise targeting, and monitoring your ad’s performance is a breeze with detailed data and customized reports.

There are two ways to get started: you can set up a Business Account in the TikTok app to start building your profile with organic content, and you can sign up for a TikTok Ads Manager account to create and run ads that reach TikTok audiences. These two accounts can work separately or together as a holistic marketing strategy for your brand. With a Business Account, you can start building authentic connections with the TikTok community, and access insights and analytics to guide your content strategy. With TikTok Ads Manager, you can enjoy a suite of free and easy-to-use creative tools, as well as advanced targeting and measurement solutions to optimize your campaigns.

Ads run on TikTok Ads Manager are structured into 3 parts: campaigns, ad groups and ads. After you create a campaign and ad group, here are some basic steps for creating an ad: 1) Try one of our simple and easy-to-use video creation tools 2) Upload your images or videos 3) Add text copy and call-to-action buttons

With any of our web attribution solutions, you can find new customers, optimize your campaigns and measure ad performance. In addition, you can track website visitor actions, like 'view page' or 'purchase,' and create audience segments to re-engage previous site visitors or model lookalikes to find new customers. The pixel is the most commonly used advertiser tool for this purpose.