Pikoya
Boosting Engagement with TikTok Creative Challenge in a High-Scaled Environment
Objective
Elevating ROI and Quality Engagement Through Dynamic Creatives
Pikoya, a content and publishing powerhouse, aimed to amplify its ROI and connect with a high-quality audience on TikTok. Faced with the challenge of crafting TikTok-oriented videos, Pikoya sought effective creatives to fulfill objectives, including promoting downloads, maintaining a stable ROI, and achieving a high CTR with a low CPA.
As a leader in the content and publishing industry, Pikoya's extensive Content Network captivates millions globally. Recognizing TikTok's potential, the company strategically partnered with the platform to enhance engagement and drive performance. TikTok's dynamic user base provided an optimal environment for Pikoya to expand its reach and make a profound impact.
Solutions
Unleashing TikTok Creative Challenge and Fine-Tuning Performance through Testing and Best Practices
Pikoya's team embraced the TikTok Creative Challenge (TTCC) tool and decided to launch a TTCC campaign. The TikTok Creative Challenge enables advertisers to receive authentic, high-performance video ads at scale from TikTok Creators. Advertisers create a campaign brief, and creators produce ad creatives based on the challenge. Any brand can receive up to 30 creatives directly synced to their Ads Manager weekly. Pikoya collaborated on briefs with its in-house studio, MonsteraPlay, ensuring captivating and audience-centric creatives.
Alongside the TTCC campaign, Pikoya and the TikTok team conducted comprehensive product testing with all the tools available to our clients, including bid optimization and narrative workshops, honing in on the best practices for unique audiences, expanding geo-targeting with niche countries, and technical solutions. Emphasizing auction best practices such as finding optimal cost cap bid strategies, broad campaigns, and optimized results.
Results
Pikoya's campaign excelled, achieving heightened engagement, cost efficiency, and a high ROAS
Pikoya's TikTok campaign showcased outstanding results, with a 14% increase in CTR, a 12.5% decrease in CPA, and a massive 24% surge in ROAS. These metrics highlighted the campaign's success in achieving performance objectives and fostering creativity and authentic audience connection.
The TikTok Creative Challenge played a pivotal role in Pikoya's triumphant engagement strategy, showcasing that TikTok, with its innovative tools and collaborative approach, emerged as the go-to platform for content and publishing companies like Pikoya to maximize their social media budgets and achieve exceptional business outcomes.
With TikTok and TTCC, we let the creators' community do what they do best – creating amazing content. Meanwhile, we leveraged our expertise in optimization, attribution, and creating engaging websites, ensuring exceptional execution. The synergy of great creatives and smart technology guarantees perfection and transforms our collaboration into a bold success. With TikTok, this partnership goes beyond perfection–unlocking the doors to a broader, more diverse audience. Together, we've mastered content creation and redefined engagement, opening new avenues and connecting with audiences on a broader scale
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