Motel Rocks

The Objective

Motel Rocks is a fashion brand on a mission to create distinctive, trendsetting fashion that empowers young women to express their unique style, blending vintage-inspired designs with modern streetwear influences.

As a performance-focused advertiser with an always-on approach, Motel Rocks came to test TikTok's AI-powered solution, Smart+ Catalog Ads, to grow its online sales while streamlining campaign creation. With a goal to drive cost-efficient sales on its website, Motel Rocks partnered with creative and media buying agency Social Hit to implement Smart+ Catalog Ads and explore new scaling opportunities.

The Solution

Motel Rocks harnessed the power of automation on TikTok by leveraging Smart+ Catalog Ads, powered by Shopify Pixel, to streamline its performance goals. Rather than requiring multiple, separate campaigns for different objectives, Smart+ Catalog Ads creates a single, cohesive campaign that uses AI and machine learning to determine the best way to achieve the desired outcomes across the entire ad stack.

Smart+ Catalog Ads dynamically adjusted audience selection, creative optimisation, and budget allocation in real time to ensure peak performance with fewer targeting inputs needed. While Motel Rocks maintained a full-funnel approach with other campaigns focused on traffic and video views, Smart+ Catalog Ads specifically optimised for driving sales. By automatically managing these key campaign variables, Smart+ Catalog Ads eliminated the need for manual oversight from Motel Rocks' team and efficiently optimised the campaign to deliver sales.

In partnership with Social Hit, a trusted TTCX partner, Motel Rocks created dynamic, TikTok-native content that resonated deeply with their target audience. Social Hit focused on showcasing Motel Rocks' products in everyday scenarios, leveraging trending music, transitions, and visual storytelling to drive purchase intent. TikTok's Smart+ Catalog Ads solution handled creative optimisation, automatically reallocating budgets in real time to favour top-performing creatives. This saved Motel Rocks significant time and manual effort, ensuring that every piece of content delivered maximum impact.

The Results

Motel Rocks saw outstanding results from its Smart+ Catalog Ads-powered campaign. The brand achieved a 25% lower CPA than its target, reflecting Smart+ Catalog Ads ability to drive sales while minimising costs. Additionally, the campaign delivered a 25% higher conversion rate compared to business-as-usual (BAU) campaigns, showcasing its effectiveness in driving more purchases. The campaign also benefited from a 15% faster setup process compared to manual web conversion campaigns, underscoring the operational efficiency that Smart+ Catalog Ads delivers. By combining cost-saving automation with time-saving strategies, Motel Rocks was able to scale its investments while keeping costs under control, accelerating performance.