Les Mills is setting the bar for success with Media Mix Modelling

• 4x

  ad recall lift versus norm

• 3x

  awareness lift versus norm

Revitalising Mean Girls with TikTok's creative spark: A strategic, creator-first approach breathes new life into a classic.

• 20.8M

  Impressions

• 1.8%

  Average CTR

• +6.9%

  Lift in Ad Recall

Increasing consideration among diversity-conscious audiences in Australia by fostering brand love and affinity as the first travel client to launch content supporting the LGBTQIA+ community.

Capturing the attention of Australian entertainment audiences for the launch of House of the Dragon.

• 4.9M

  Aussies reached

• 238%

  above awareness benchmark

• 458K

  total engagements

Boosting brand awareness with oat milk fans in Australia.