Guide 1 of 3: Getting Started With Lead Gen
Create a foundation for success with Lead Generation
3 key elements to a successful Lead Generation strategy
CREATIVE
MEASUREMENT
FULL FUNNEL
Lead Generation helps you find potential customers among TikTok users likely to take action:
57 %
are likely to purchase from an advertised brand after viewing a TikTok Lead Gen
69 %
feel like the Lead Gen ads on TikTok “catch their attention”
1 in 2
feel like Lead Gen ads on TikTok do not feel like "ads"
CREATIVE
MEASUREMENT
Track metrics that matter with Lead Generation
What key metrics should you track?
Before setting up a campaign, it’s important to determine which metrics matter to you, based on what stage of the customer journey you’re optimizing for:
There are even more solutions to help drive better performance results and provide more accurate reporting, depending on which solution you choose.
FULL FUNNEL
Try a full-funnel approach to get more leads on TikTok
Start with brand awareness before transitioning to a campaign to drive intent and conversion when it matters.
Follow these 3 steps:
Step 1
Video Views: Find people who view and interact with your ad. Generate brand awareness with Video Views to spark interest and move customers down the funnel.
Step 2
Lead Generation: Use Lead Generation with Broad Targeting to maximize lead volume and find users who will submit your native or web form.
Step 3
Lead Generation: Stay tuned! A future version of this website will show you how to use new Lead Gen features and best practices to optimize lead quality.
What does this look like in practice?
101 Blueprint: A winning strategy for Video Views and Lead Generation
Maximize performance on your first Lead Gen campaign with this recommended campaign setup.
Create a campaign
Pro Tip
Daily Budget
As you're getting started with your Lead Gen campaigns, set your daily budget at 10x your expected CPA (non FinServe clients).
Ad Groups
When building your ad groups, add around 3-5 creatives within each group. Too few ads (1) will limit the ad delivery of the ad group and too many (10) will limit the exploration of the ads.
Forms
Be conscious of number of questions. If you’re looking to generate more lead volume, set a maximum of 6 questions.
