Introducing the TikTok Media Buying Certification
Our new global certification empowers digital marketers to showcase their skills in TikTok advertising.
Today is an exciting day for digital marketers around the globe as TikTok unveils its Media Buying Certification exam.
This certification allows digital marketers to highlight their expertise in TikTok advertising, fostering professional development and opening doors to new opportunities. For companies and agencies, building a team of TikTok Certified professionals boosts credibility and shows a dedication to excellence in TikTok ad services.
"We are thrilled to introduce the TikTok Media Buying Certification to the industry. We want to make it easier for businesses to identify TikTok experts. In today's fast-paced digital landscape, becoming TikTok Certified helps open doors to exciting job opportunities and helps professionals accelerate their careers in digital marketing. It is also a great way for agencies to demonstrate their own team's expertise in TikTok marketing solutions."
Who should take the TikTok Media Buying certification exam?
The exam is geared towards marketers familiar with TikTok for Business who have experience running campaigns using TikTok Ads Manager. We recommend candidates have at least one or more years of experience working at an agency and performing the media buying function on TikTok, or have equivalent experience through formal or informal training.
What topics will the exam cover?
The exam tests media practitioners' skill in topics such as TikTok advertising platform and products, creative basics, data connections, and end-to-end campaign management from setup to optimization to measurement.
Registered candidates will gain access to resources to help them prepare for the exam, including a study guide and a practice test.
Currently, the exam is available in English, and more languages will be offered in the near future.
How do media buyers become TikTok Certified?
The exam is conducted in a fully proctored testing environment (either in person at a testing center or online). Candidates who pass the exam will receive an official TikTok Media Buying Certification that is valid for 2 years along with verifiable accreditation. Certified professionals can publicly showcase the official credential on their resumé and online networks to demonstrate their TikTok expertise.
Registration is now open. Seize this opportunity to become certified and start your journey to becoming a TikTok Media Buying expert today.
Demonstrate your expertise in media buying on TikTok and get certified today.
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