How TikTok ads work
Do more with TikTok ads
Ads on TikTok are simple to set up, fun to create, and designed to hit your business goals. Learn how to start advertising and managing your ad budget on TikTok today!
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5 easy steps to get started with TikTok
Step 1
Create your Ads Manager account
It all starts with the end-to-end TikTok ads platform. Create ads, then manage and optimise your ad campaigns, all in one place.
About Ads Manager
Step 2
Define the objective of your campaign
Configure your campaign according to your business objectives and direct the right audience to your website.
How to choose the right objective
Step 3
Select your target audience
Target ideal customers and create a custom audience with advanced tools to boost engagement and reach repeat customers.
What is a custom audience?
Step 4
Set your budget
TikTok lets you set your bid and daily spend. And you've got the tools to help you succeed within your budget, manage ad delivery and measure performance.
How budgeting works
Step 5
Choose the video for your campaign
It's time for the big premiere. Define the creative (aka video) that will be used in your ad. And you're done!
Explore the Creative Centre
Your questions, answered
Business Help Centre
How do I pick the right objective?
Advertising objectives are goals that you want to set and meet so you can help grow your business and engage your audience. To find the right objective for your campaign, go to your TikTok Ads Manager account and select from three categories of objectives: Awareness, Consideration and Conversion.
