Introducing the new Messaging Partner Specialty

Did you know? 46% of TikTok users have contacted a business on TikTok via external messaging apps. Among those who haven't, 2 in 5 expressed greater willingness to reach out if they encountered Instant Messaging Ads.¹

To capitalize on this trend, TikTok launched Messaging Ads—a new ad solution available globally, empowering businesses to address clients' inquiries quickly, qualify leads immediately and build lasting relationships with new and existing customers for higher lifetime value. This innovative ad solution unlocks new opportunities for advertisers to engage meaningfully with TikTok's dynamic community.

To effectively run TikTok Messaging Ads, advertisers need Messaging Partners. These partners enable businesses to:

1. Centralize message management by integrating WhatsApp, Messenger, and TikTok Direct Messages into a single interface through the TikTok Business Messaging API.

2. Optimize conversations through the TikTok Messaging Events API for improved performance tracking and reporting.

3. Improve sales and consultation workflows through advanced Messaging Partners' features like conversation labeling, filtering, auto-replies, order management, and CRM integration.

Meet Our Trusted Messaging Solutions Experts from Southeast Asia

The TikTok Marketing Partners Program is proud to introduce our new Messaging Specialty in the Southeast Asia region to recognize Messaging Partners for their expertise in delivering comprehensive messaging solutions—from unified cross-platform messaging and streamlined sales workflows to advanced optimization for TikTok ad performance.

• Pancake (Vietnam): Pancake is a pioneering partner in the market, offering a seamless messaging solution for advertisers, partnering with over 280,000 active users globally. Pancake empowers advertisers with bidirectional data flow, enhancing campaign optimization, reporting, and targeting like never before. Businesses can now unlock valuable insights from business chats, optimize for higher-quality conversations and leads.

• ZWIZ.AI (Thailand): ZWIZ.AI is a Social Media Automation platform that was created by Robolingo Co., Ltd, a Thai startup. ZWIZ.AI platform helps businesses perform chat, sale and marketing automation with a user-friendly interface to set up and view reports. With the new TikTok integration, ZWIZ.AI delivers even greater value by helping businesses save time through automation, manage conversations seamlessly and enhance ad campaign performance.

• Respond.io (Malaysia): Respond.io is an AI-powered customer conversation management platform that helps businesses centralize and automate messaging across multiple channels, including TikTok, and all other major messaging apps. It enables businesses to enhance customer engagement, streamline support, and drive sales by integrating messaging with CRM and automation tools.

To work with a Messaging Partner or to be considered for the TikTok Marketing Partners Program, visit the Marketing Partners website.

Source:

1. TikTok Marketing Science Click-to-X Survey via AYTM, September 2023. Base: TikTok MAUs 18+ [PQ1] (n=360)