Success Stories

Armila Berhad Group KAK ELL

Increasing conversions and reach while massively reducing costs with Product Link feature

KAK ELL COVER KAK ELL LOGO

KAK ELL

8.3 x
ROAS
11 %
Conversion Rate
<10 MYR
per complete purchase

The Objective


Driving brand discovery and sales conversions with TikTok


KAK ELL is a renowned beauty brand in Malaysia, offering a diverse range of products for body slimming, skin health care, and pigmentation. In August 2022, the brand established its TikTok Shop with the objective of leveraging branded Video Shopping Ads to drive brand discovery and sales. As a subsidiary of Armila Berhad Group, KAK ELL takes its name from the company's founder and CEO, a celebrity influencer in the region. The brand aimed to create compelling video content centered around Kak Ell to increase brand discovery and boost sales conversion rates.


The Solution


Using TikTok Product Link feature to maximize conversions


With her celebrity status in Malaysia, Kak Ell was the perfect brand ambassador for KAK ELL. Her TikTok videos were highly relatable and resonated well with her audience, making her an ideal candidate to drive brand discovery and increase sales. To achieve these goals, the brand utilized the TikTok Product Link feature, which proved to be a vital tool in their strategy.


The TikTok Product Link feature is easy to implement within TikTok Shop or TikTok Storefront. It allows brands to create organic TikTok videos that contain product links. The product name is displayed once a product link is added to the video, and multiple links can be added and displayed in the same video. Users can tap on a link and be directed to a Product Details Page where they can learn more about the product and make a purchase.



The Results


Delivering 8.3x ROAS, plus 80% lower costs


The TikTok Product Link feature proved to be a game-changer for KAK ELL, as it directly drove sales conversions without disrupting the user experience. With Kak Ell's influence, the brand was able to engage directly with users and showcase the benefits of its products through organic TikTok videos. The campaign resulted in KAK ELL solidifying its position as a leading beauty brand in Southeast Asia and achieving an impressive x8.3 return on ad spend. Additionally, the cost per complete purchase was less than 10 MYR (approx. $2.26 USD), which was 80% lower than the company's target KPI, making it a cost-effective and successful campaign.

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