LiveSpo Vietnam

The Objective

Leveraging advanced customer targeting to improve conversation rates

Based in Vietnam, LiveSpo is a pioneer in the development of probiotics. The brand offers various product lines, including spore-based liquid probiotic supplements for digestive disorders. Other product lines include respiratory, skincare, and acne treatments.

LiveSpo aims to become a digitalized pharmaceutical company that revolutionizes consumer care, and customer health education in regard to the benefits of spore-based probiotic treatments. One core element of this strategy is the requirement to segment audience groups. The brand could then employ advanced targeting techniques to more effectively reach the right customers, and improve sales conversions.

The Solution

Targeting multiple consumer groups with TikTok Shopping Video Ads

To improve conversion performance LiveSpo used TikTok Video Shopping Ads. Video Shopping Ads are designed with smarter customer targeting and are part of TikTok's audience solutions. The idea is really quite simple - Video Shopping Ads put shoppable videos in front of users who are more likely to make a purchase.

LiveSpo were able to create multiple target groups by cross-referencing past audiences with initial checkout events. In this way, the brand was able to re-engage with past customers and expand customer lifetime value. The brand was also better positioned to cross-sell by offering additional products to existing customers.

The Results

Double conversion rates, increased ROAS, and lower costs

By leveraging shop audience retargeting, LiveSpo achieved a higher return on investment than in previous ad campaigns. The brand experienced an increase of 56% in return on ad spend (ROAS) and, incredibly, more than doubled conversion rate (+102% CVR). These genuinely impressive business results underline how TikTok Video Shopping Ads can be intelligently targeted to significantly improve sales. The story gets even more impressive when you consider that the brand managed to achieve this conversion boost while simultaneously lowering cost per purchase (CPO) by 52%.

This success story is a notable example of how TikTok for Business and specifically TikTok Video Shopping Ads have helped LiveSpo to develop more effective ad campaigns with more focused audience strategy and alignment.