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Why advertising here works

Get game-changing results

Our product suite enables always-on engagement that delivers 2X greater ROAS vs. media average.

Source

Shopping state of mind

3 in 4 TikTok users make the majority of household purchase decisions for CPG products.

Source

Be discovered

TikTok is the fastest-growing channel for product discovery with 15% of product discoveries beginning on TikTok.

Source
CPG on TikTok for Business

Perfect your product launches on TikTok

Get everything you need to launch a successful CPG campaign – from tools and resources to deep insights – and maximize your results.

Get the playbook

"TikTok has been a game-changer for our business, fueling remarkable growth in views and revenue."

Marco Ciftci
CEO & Founder, HolySmile

Solutions for every CPG campaign

Drive sales
Brand building
GMV Max
Catalog Ads
Web Conversion Ads
TIKTOK BRAZIL FASHION CASUAL B 5

Maximize TikTok Shop sales with advertising

AI-powered advertising solution that turns every piece of content—affiliate, organic, and paid—into incremental TikTok Shop sales.

GMV Max

TIKTOK BRAZIL FASHION CASUAL B 5
Maximize TikTok Shop sales with advertising
AI-powered advertising solution that turns every piece of content—affiliate, organic, and paid—into incremental TikTok Shop sales.

Learn more

Catalog Ads

Shoppable ads to drive sales on your website
Powered by your product catalog and data connections, Catalog Ads delivers tailored product recommendations on the For You page and other placements to boost sales on your e-commerce website.

Learn more

Web Conversion Ads

Drive actions and purchases
Generate higher conversion volumes at a lower cost per action by identifying users most likely to convert on your page.

Learn more

CPG marketing success stories

Beauty
Personal Care
Homecare
Food & Bev

e.l.f. Cosmetics

The American beauty brand ran a first-of-its-kind gaming x beauty activation, resulting in 2.5 million video creations and 11,000 applications.

See case study

Rare Beauty

The American cosmetics company, founded and owned by Selena Gomez, tapped into trends and creators to increase watch time and conversions.

See case study

Unicorn Cosmetics

The vegan-friendly makeup brand boosted TikTok Shop sales with Video Shopping Ads, lowering cost per action by 17%.

See case study

Resources to power your CPG campaign