NG.CASH

The Objective

Brand Awareness + Install App: check ✔️

When a young, connected brand knows its purpose, education and financial independence become light and engaged topics discussed by the TikTok community.

The focus of NG.CASH, the financial app of Generation Z, was to get as many people as possible to download the app and find that NG.CASH is the best financial solution for this audience. Find out how the company has fulfilled all the objectives in their checklist.

The Solution

Brands & Creators: a successful feat 💥

It is essential that small and medium-sized businesses explore the creative resources available on the platform. The main resource is to interact with the community through trends and authentic content. This was exactly the first requirement fulfilled by NG.CASH. From organic and not commercial videos, the brand addressed the facilities of its product and how its use fits into the daily life of young people.

To achieve the App Install objective, NG.CASH ran the campaign on Pangle at a much lower cost than expected. Pangle is a TikTok solution for businesses, where ads are shown within global apps. This format allows us to maximize reach and get to people who are on and off the platform.

But not only that. The brand has been building an audience that already has 1.1M users and more than 45,000 followers on TikTok, tested with targeted audiences by region and operating systems, and directed the content to people who had more connection to the application. Besides, NG.CASH has tested a recipe that is a success on TikTok: the combination of authentic content with niched influencers.

They have gotten close to small and medium-sized content creators who have synergy with generation Z, and with the DNA of a product that already born digital - who speak of education, inclusion and financial autonomy with good humor and naturalness, the way our community likes. One factor that was fundamental to NG's success is that the company's founders are also influencers, causing the friction between operating results and branding to be minimized, bringing reach to the campaign and positive impact to the business.

The Results

A campaign that is direct and full of hits 🎯

NG.CASH's creative commitment on the platform proves that the result is a consequence of a practical and generational strategy. The reach of the brand with Pangle was greater than 50% compared to the channels where it also run ads, impacting millions of people on and off the platform. In addition to the 34% increase in organic acquisitions–evidencing that the strategy focused on brand awareness can bring more than just awareness.

And the main thing, the App Install Cost was 30% lower compared to the channels used. An inspiring campaign, full of hits.