• +205%

  more SKAN installs

• +44%

  lower average CPI

• 3x

  more monthly installs

Scaling Turkey's largest taxi hailing company through a tactical Smart+ campaign

• 2.5X

  more creatives served

• +7%

  budget spendability

• 31%

  uplift on Day 0 ROAS

Driving scalable growth through creative automation and smarter campaign optimization

• 28.6%

  ROAS increase

• 245.7%

  CTR increase

• 45.4%

  increase in conversions

Sold out products, achieved with Spark Ads and Smart+

• 22%

  ROAS increase

• 8%

  growth in purchase rate

• €3.5

  cost per purchase

Achieving continuous growth with a full-funnel strategy powered by AI

• -42%

  Cost per Engaged Session

• 261%

  Lift in CTR vs. BAU

• +310%

  Avg session engagement

Delivering high-quality traffic with Smart+ Engaged Session

• 230%

  uplift on Day 0 ROAS

• 189%

  increase in incremental budget spend

• 253%

  uplift on Day 7 ROAS

Maximizing ROAS and scalability with Smart+ features

• 47%

  growth in new users

• 32.6%

  improvement in cost per new user acquisition

• 13.3%

  higher expected LTV from newly acquired users

Using automated TikTok solutions to grow new users 47%

Driving a sold-out festival through authentic storytelling and full-funnel performance campaigns

• 17%

  higher ROAS vs. existing benchmarks

• 16.2%

  lift in Ad Recall

• 5.7%

  lift in Brand Favourability

Powering full-funnel performance with Pulse and Smart+

• €1M

  revenue from sales

• 30.4

  ROAS

• €1.23

  CPA

Creating outstanding ROAS through creator partnerships, authentic content, and Smart+ delivery

• 8.1%

  ROAS lift

• -8.4%

  CPA

Leveraging TikTok's automated performance solutions to scale efficiently through peak season

• 435K€

  Purchase value

• 5.42x

  ROAS

Using a TikTok-first campaign to remove purchase friction and deliver record-breaking growth during Black Week