Advertise on TikTok
Products
Resources

Get started

Go from click to cart with retail on TikTok

Get started

Screen Shot 2023-08-31 at 11.01 9
Screen Shot 2023-08-31 at 11.01 12
Screen Shot 2023-08-31 at 11.01 10
Screen Shot 2023-08-31 at 11.01 32

Why advertising here works

Your audience is here

TikTok is the epicenter of culture with over a billion active users.

Source

Get discovered

58% of TikTok users discover new brands and products on the platform—14% more than on other platforms.

Source

Shopping state of mind

61% of TikTok users have made a purchase either directly on TikTok or online right away after seeing an ad on TikTok.

Source
Retail Playbook

Unlock holiday campaign success on TikTok

Tap into big holiday trends and TikTok's powerful solutions to drive discovery, inspiration, and purchase all season.

Get the playbook

“This campaign delivered some of the best performance we've seen since adopting dynamic product ads within TikTok.”

Wesley Jernigan
Brand Manager, American Eagle

Solutions for every retail campaign

Drive Sales
Lead Generation
Brand Building
Web Conversion Ads
Video Shopping Ads
Shop Ads

Drive actions and purchases

Generate higher conversion volumes at a lower cost per action by identifying users most likely to convert on your page.

Web Conversion Ads

Drive actions and purchases
Generate higher conversion volumes at a lower cost per action by identifying users most likely to convert on your page.

Learn more

Video Shopping Ads

Take users from For You to checkout
Scale product sales with personalized product recommendations, creative solutions and catalog-exclusive features.

Learn more

Shop Ads

Drive the right customers to your TikTok Shop
Supercharge sales with smart, simple solutions that combine powerful targeting and audience insights to reach shoppers more likely to buy.

Learn more

Retail marketing success stories

Good American

The women’s denim and fashion apparel company used Video Shopping Ads to reach new customers and drive sales during its Friends & Family markdown sales.

See case study

Very

The online retail brand experienced a 12% boost in ROAS and 38% lift in purchase conversion rate by using Video Shopping Ads to promote its beauty products and fashion collections.

See case study

Monos

The Canadian travel and lifestyle brand promoted its Black Friday & Cyber Monday sales events and beat performance targets with a combination of In-Feed Ads, Spark Ads and Video Shopping Ads.

See case study

Boots

The UK health and beauty retailer used Video Shopping Ads to showcase products and deals, delivering a 133% increase in ROAS and 48% decrease in cost per complete payment.

See case study

Resources to power your retail campaign

Pictogram=Purse & Jewelry
Ready to boost retail sales with TikTok?

Get started

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
Get Started
Got it