Cavaillès

The Objective

Cavaillès is a premium personal-care brand trusted in Vietnam for their dermatological expertise. As their e-commerce operations expanded, TikTok Shop emerged as their primary growth engine.

Approaching the Mega Sale season, Cavaillès faced a challenge common to many beauty SMBs: competing in a saturated beauty category where shoppers hunt for the best deals. They needed a way to boost awareness and sales without diluting their brand’s premium positioning.

The Strategy

Scalable Content with ACA Dual Commission

To build hype leading up to Mega Sale, Cavaillès activated the Affiliate Creatives for Ads Open Plan. They partnered with creators who closely aligned with their target audience, highlighting product benefits and promotions authentically. 

Smart Automation

Alongside this expanded creator pipeline, LIVE remained central to their strategy. To extend the impact of each session, the team leveraged Auto Remix to automatically convert top livestream moments into short-form video ads. These clips continuously attracted new audiences and directed traffic back to the LIVE room.

To manage the fluctuations of Mega Sale traffic, the team also enabled Promo Days. Instead of manually adjusting the campaign settings, Promo Days automatically adjusts ROI targets and budgets to prioritise delivery when buyer intent is highest. Once traffic stabilises, the settings return to normal. This allowed the brand to capture incremental GMV without constant manual adjustments.

The Result

By combining scalable creator content with platform automation, Cavaillès successfully elevated an emerging SKU into a true hero product. Compared to the baseline period, the brand achieved 1.7x GMV growth, maintained a strong 2.6% Click-Through Rate (CTR), and delivered an exceptional 7.2x ROI.

Ultimately, Cavaillès redefined what success looks like during the Mega Sale season. With the right mix of content strategy and automation, premium brands can drive results while staying true to their value.