• 15%

  lift in Ad Recall among Gen Z and Millenial audiences

• 2.56x

  increase in CTR

• 85%

  increase in app downloads over campaign period

Turning inspiration into app user growth with Strava's full-funnel "Proof of Life" campaign

• +10%

  Higher D7 ROAS vs. Client KPI

• -26%

  Lower cost per purchase vs. Control campaign

• +107%

  Higher user purchase value uplift vs. Control campaign

How Vertigo Games helped Critical Strike exceed its D7 ROAS KPI on iOS with TikTok’s SDK and IAP VBO D7 Highest Value optimization.

• 2.1X

  Higher incremental budget spends on TikTok

• +12pts

  Increase in TikTok SOW (Share of Wallet)

• 17%

  Higher D7 ROAS in LATAM

Successfully launching the One State RP - Role Play LiveOps Android campaign on TikTok

• +250%

  Daily spend

• -15%

  Cost per subscription

• +11%

  ROAS

Scaling an iOS AI Video Generator with Bulk Import/Export Features

• +172%

  lift for App Installs

• +47%

  lift for In-App Events

Proving TikTok's value as a high-performing channel for app installs with measurable impact across key growth markets.

• +85%

  Day-0 ROAS

• +80%

  Day-7 ROAS

Driving 85% higher ROAS using TikTok Playables and Smart+ VBO campaigns

• 2.1X

  higher return on ad spend

• 2.1X

  higher click-through rate

Leveling up Planet Crusher with autoselected and autorefreshed creatives to drive global growth

• 64%

  lower CPI

• 1.5X

  higher CTR

• 49

  creator videos

Increasing installs and improving engagement by expanding creative variety through an always‑on pipeline of TikTok‑first videos

• 100%

  Achieved Client's KPI from Smart+ Target ROAS

• +50%

  Higher return of Ad Spend

Driving KPI success with Smart+ & IAA optimization

• 77%

  increase in app downloads

• 14%

  lift in our KPI event volume

• 62%

  Web-based lead generation

A Strategic Lever for Performance Growth: TopView with Instant Page + App Promotion Campaigns

• 13%

  drop in cost per unique loan approval

• 62%

  increase in conversion rate from clicks

• 5%

  lift in click-through rate

Kredivo boosts loan approvals with AI-powered Smart+ App Promotion

• 33%

  Lower CPA*

• 3.3x

  Higher CVR*

• 2%

  lower CPM*

Leveraging Smart+ to drive more bus bookings online