Get ready to unbox success this holiday season with TikTok for Business

TikTok is the ultimate stage on which small businesses can shine during any seasonal moment. Download the TikTok Holiday Playbook today to unbox insights on this year's holiday trends, campaign strategies and creative recommendations.

Download The TikTok Holiday Playbook

'Tis the season to drive sales on TikTok

1 in 2

people on TikTok turn to the FYP for holiday and shopping events content

61 %

of TikTok users have purchased something directly on TikTok, or right after seeing it on TikTok

38 %

are likely to start shopping for seasonal gifts earlier this year

Sleigh the holidays with our 2023 holiday playbook

Sleigh the holidays with our 2023 holiday playbook

Get started on TikTok

TikTok is the place where people discover new products, making it the perfect destination for holiday inspiration. Follow our step-by-step guide to help you get started so you can sleigh this year's holiday season.

Download the TikTok Holiday Playbook

Plan your best holiday season yet

We've created a suggested month-by-month plan so that your business can reach holiday shoppers all season long. Whether you're new to TikTok or an experienced advertiser, we've got the tools and insights you need to plan your best holiday season yet.

Download the TikTok Holiday Playbook

Tap into seasonal creative best practices

TikTok is a place to come as you are, so leave perfection on other platforms and learn how to make joyful yet impactful video content for your business this season.

Download the TikTok Holiday Playbook

Case Studies

Get inspired by these holiday campaigns

NEST New York

NEST launched an 8-week campaign in partnership with agency Chameleon Collective to drive brand consideration and generate website traffic during peak holiday gift-giving season.

6M+ impressions

59.7K clicks

0.97% CTR

Gills Point S Auto & Tire Service

Gills Point used TikTok to drive tire sales during a Black Friday campaign. To build excitement and engagement ahead of the holiday season, they used an always-on approach during the month leading up to the sale.

4.8x reduction in CPA

2.5x reduction in CPC

3K+ website clicks

The Woobles

Learn how The Woobles doubled down on their TikTok efforts to boost awareness and drive sales ahead of the Holiday Season.

25% decrease in CPM

18% decrease in CPA

TikTok Takeoff - Unbox Success: Holiday Webinar Series

Up next! Maximizing the Post-Holiday Opportunity: Wed, October 25th 2PM ET / 11AM PT

It's time to make the most of the small but mighty time period between Christmas and mid-January, also known as Q5. Learn how to extend holiday sales and set your brand up for evergreen success in 2024.

Register now

Resources to activate your holiday strategy

Video Shopping Ads

Reach new audiences and drive sales with shoppable videos that take users seamlessly from the For You page to checkout.

Learn more

Creative Center

Supercharge your holiday campaign creatives with our tools: dive into Trends for the hottest hashtags and songs, discover purchasing patterns with Top Products, and uncover popular search terms with Keyword Insights.

Learn more

TikTok Shop

Let your audience discover and shop your products right from TikTok, helping your business become the next big thing on #TikTokMadeMeBuyIt.

Learn more

Get ready to unbox success this holiday season with TikTok for Business

Download The TikTok Holiday Playbook Speak To An Expert