Make a splash this summer

Ah… summer! Being outdoors, seeing friends, taking a well-earned vacation, and, of course, enjoying the sunshine – all these aren’t just warming our hearts, they’re also warming our spending habits. 

These months of increased activity and spending are the perfect occasion for small businesses to connect with potential customers, build brand awareness, and make those all important summer sales.

The what, where, and how

What products are the most popular?

Gaming, consumer electronics, sports equipment & clothing, jewellery, and travel are all popular amongst the TikTok community in the summer months [1]. But the top three product categories during summer are:

Clothing – #SummerSales, #VintageClothing, #ClothingTips, and #SummerOutfit are amongst the most popular hashtags of this category. If you’re in the clothing business, take a look at Motel’s and Blanche Allure’s success stories and discover how these two businesses used TikTok to bring in new customers through their (digital) doors.

Beauty – did you know that #beauty has over 168 billion views to date [2]? This category is growing steadily with content that takes many shapes – from tutorials and hacks, to beauty routines and challenges.

Household – it comes as no surprise that many people are using our platform to add a bit of pzazz to their homes during summer. Whether they're searching for cleaning hacks, refurbishing inspiration, or simply just scrolling through videos until they find that product they didn’t know they were looking for. 

Where are people finding small businesses content?

• The 'For You' Feed 38%

• The 'Following' Feed 31%

• Videos from influencer pages 26%

How are SMBs reaching their audience?

• Giveaways and competitions 50%

• Reviews from creators 49%

• Tutorials from creators 49%

Mark these key events in your advert calendar:

It’s getting hot in here

Ready to show over 1 billion people what your business can offer [3]? Download our Summer Playbook for more marketing tips and tricks on how to advertise your small business on TikTok this summer.

Top three product categories during summer:

Source: 

1. TikTok Marketing Science Global Creators Like Me Study, 2021, conducted by Hotspex.

2. TikTok App Data, March 2023.

3. TikTok App Data global, July 2021.