• 4X

  higher search impressions vs. forecast

• 5X

  search volume uplift during the Mother's Day peak

• 1.4X

  video views on Mother's Day

Dia Supermarket boosted its visibility on TikTok during the Mother's Day peak with a pioneering Search Hub activation that multiplied search impressions and shopper interest.

• 18.99x

  ROAS

• +99M

  Video views

• +81%

  Increase in purchases (travel ads) vs previous conversion campaigns

“Viajar es humano” | Turning inspiration into action at scale.

• 2.6x

  daily sales pace during the SBD peak vs. pre-campaign baseline

• #1

  GMV ranking across all TikTok Shop Spain categories during the 3-day Super Brand Day

• 32.1%

  increase is campaign GMV

Scaling Spain's wellness leader into a Top 1 GMV breakout with TikTok Shop's first-ever Super Brand Day in Europe.

• +36%

  Average Watch Time vs benchmarks

• +4.1%

  Brand Association with Sustainability

• 250

  Complete Registrations via Smart+

Powering a new generation with green energy through a full-funnel strategy

• 18%

  CTR Uplift

• +11%

  YoY incremental ROI

FC Barcelona: leveraging TikTok’s Search Ads Campaigns to drive incremental visits to the Barça Immersive Tour.

• 60%

  higher Return on Ad Spend (ROAS)

• 30%

  lower Cost Per Conversion (CPA)

• 4x

  higher Click-Through Rate (CTR)

From Good to Game-Changing: How Tiktok Smart+ Campaigns Unlocked 60% Higher ROAS

• -29%

  Cost per Conversion with Smart+ vs manual campaigns

• +27%

  Relative lift on Web Search

• +65%

  Relative lift on Initiate Order

Leveraging Smart+ campaigns, TikTok's AI-powered automation solution, REVEL reached a huge impact focused on reducing conversion costs and demonstrating the huge incremental results of their Smart+ campaigns.

• +240pp

  CTR vs previous period campaign in VSA format

• -64 pp

  CPA vs previous period campaign in VSA format

• +244pp

  ROAS vs previous period campaign in VSA format

COCUNAT boosts performance through Smart+

• 3x

  efficiency of overall digital media channels

• 11%

  of total digital incremental performance

• +30%

  year over year incremental contribution

TikTok proved to deliver lower costs and higher efficiencies than other digital media and TV in 2023, driving significant growth in both awareness and sales

• +5.4%

  Ad recall

• +3.5%

  Familiarity

• +2.4%

  Intent

Building awareness in Spain for Yellowstone with SkyShowtime's campaign.

• -54%

  CPL

• +33%

  ROAS

MasterD supercharged course sales and boosted efficiency using TikTok’s AI-powered Smart+ Lead Gen solution.

• -54%

  Cost per Lead vs Benchmarks

• +42%

  Conversion Rate vs Benchmarks

• 2.2x

  TikTok efficiency vs Total digital

Measuring TikTok´s performance in Media Mix and the effect of Native Lead Gen campaign