Dkhoon AlEmiratia

The objective

Hitting high numbers with distinguished creative

The Saudi brand Dkhoon AlEmiratia was born in 2015, and since then has provided products that reflect their Saudi authentic heritage. Dkhoon Emiratia products leave a lasting impression, and are made to the highest standards in the perfume and incense industry.

To diversify their advertising strategy, they ran ads on TikTok. Operating under the handle @dkhoonemirates, the organisation has amassed over 50K followers and almost 500K likes. Its social posts celebrate national occasions in Saudi Arabia, highlight the customer experience when using its perfumes, and provide tips from influencer favourites.

Dkhoon AlEmiratia needed to innovate how they advertised to acquire new and re-engage existing customers—and hit higher revenues, and TikTok was just the platform to reach them.

The solution

Testing performance to define where to advertise

Dkhoon AlEmiratia’s campaign set off with a goal to boost awareness, reach, consideration, and conversions in Saudi Arabia of people between the ages of 24 and 45. Dkhoon AlEmiratia planned to reach its goals by implementing Spark Ads and Collection Ads on TikTok.

By partnering with local company ZID, Dkhoon AlEmiratia was able to create engaging videos that felt native to TikTok. The videos showcased Dkoon AlEmiratia products and how unique scents can make every occasion special. Existing trends were also taken into consideration because of the potential for high shareability in the TikTok community.

The ads were compared and tested regularly based on how they ramped up ROAS and reeled in views. By optimising how it posts based on the test, Dkhoon AlEmiratia was able to innovate how they market products to customers and reach new ones.

The result

Using Spark Ads and Collection Ads to make your brand stand out

The campaign was a success and garnered 10.4+ million impressions on TikTok. Dkhoon AlEmiratia showcased their luxurious scent line in everyday situations and provided creator-approved tips in the Spark Ads and Collection Ads, and was able to reach its objectives. Dkoon AlEmiratia even created a number one trend on TikTok in the Saudi market while the campaign ran.

The benefits of retargeting allowed Dkhoon AlEmiratia to make a wider impact and generate more customer interactions. They realised a 37% decrease in CPA, 300% increase in conversions, and an increase in ROAS compared to the previous period.

Because Dkhoon AlEmiratia started advertising on TikTok, it was able to breathe in the vapours of more than 10 million impressions.