• +12pp

  Ad Recall lift, 2x higher than TikTok benchmark (Brand Lift Study)

• +8.9pp

  Awareness lift, nearly 3x above benchmark (Brand Lift Study)

• +5.6pp

  Purchase Intent lift, over 5x higher than benchmark (Brand Lift Study)

Launching new ice cream flavors with TikTok-first creativity in Poland

• +14.2pp

  Ad Recall vs TikTok benchmark

• +12.9pp

  Awareness vs TikTok benchmark

• +5.7pp

  Intent uplift (Brand Lift Study)

How Magnum launched a new ice cream format with TikTok-first creativity

• +19%

  Ad Recall, 3.2x above TikTok benchmark

• 2x

  higher View-Through Rate

• +60%

  higher completion rate

Refreshing brand perception with bold TikTok-first creativity

• 51.1%

  above the benchmark in 2s VTR for the Pulse campaign

• 40.7%

  above the benchmark in 6s VTR for the Pulse campaign

• +14.1%

  Brand Association (Brand Lift Study)

Driving holiday shopping association with a TikTok Pulse campaign

• +22.6p.p.

  Ad Recall Lift, driven by episodic storytelling

• +34%

  higher 6-second VTR, compared to the previous Reach campaign

• +5.5p.p.

  Familiarity Lift, from Reach & Frequency activation

How BLIK used episodic storytelling on TikTok to boost brand recall among Gen Z

• +10.5pp

  Ad Recall

• +12.9pp

  Awareness

• +4.6pp

  Recommendation

Turning fandom into measurable lift with TikTok Smart+ and Engaged Sessions

• +10.9%

  Total Sales Lift among TikTok users

• +6.7%

  Sales Per Customer Lift

• 1.17€

  Incremental ROAS (iROAS)

How Mars boosted offline Orbit sales with TikTok’s Brand Auction and Sales Lift solution powered by LiveRamp and Carrefour shopper data operated by Unlimitail

• +4.9%

  Ad Recall

• 91%

  6s view rate in Reach objective

• 94%

  6s view rate in Focused View

Generating awareness and engagement for leading sparkling water maker SodaStream amongst a whole new audience.

• +3.5%

  Ad recall

• +10 %

  6s Top Feed view through rate above benchmark

• +23%

  6s Auction view through rate above benchmark

Generating awareness and engagement for coffee brand Eduscho and its launch in Poland

• +109%

  App installs

• -52%

  Cost per install

• +16%

  Ad recall

Helping leading mobile network provider Orange Flex grow its user base amongst a whole new audience in Poland.

• 27.2%

  Ad Recall

• %%

  increase in product awareness

• %%

  increase in favorability towards product

Building mass awareness of the new Knorr product "Crispy Chicken" with TikTok creators, to fully engage target group.

• 23.5%

  ad recall

• 3.9%

  lift in favorability

Launching a new product line in partnership with TikTok, driving mass awareness to increase sales.