• +207%

  Engagement rate

• -53%

  Lower cost per UGC-content created

• 10,2M

  Video views

Increasing emotional ROI & building brand love with Branded Effect

• +14.2pp

  Ad Recall vs TikTok benchmark

• +12.9pp

  Awareness vs TikTok benchmark

• +5.7pp

  Intent uplift (Brand Lift Study)

How Magnum launched a new ice cream format with TikTok-first creativity

• 51.1%

  above the benchmark in 2s VTR for the Pulse campaign

• 40.7%

  above the benchmark in 6s VTR for the Pulse campaign

• +14.1%

  Brand Association (Brand Lift Study)

Driving holiday shopping association with a TikTok Pulse campaign

• +22.6p.p.

  Ad Recall Lift, driven by episodic storytelling

• +34%

  higher 6-second VTR, compared to the previous Reach campaign

• +5.5p.p.

  Familiarity Lift, from Reach & Frequency activation

How BLIK used episodic storytelling on TikTok to boost brand recall among Gen Z

• +10.5pp

  Ad Recall

• +12.9pp

  Awareness

• +4.6pp

  Recommendation

Turning fandom into measurable lift with TikTok Smart+ and Engaged Sessions

• +72%

  Ad Recall

• +30%

  Awareness

• +8%

  Favorability (Significant increase at 80% CI)

Knorr’s Fix Mac‘n Cheese TikTok campaign successfully engaged Gen Z through a multi-format strategy.

• +10.9%

  Total Sales Lift among TikTok users

• +6.7%

  Sales Per Customer Lift

• 1.17€

  Incremental ROAS (iROAS)

How Mars boosted offline Orbit sales with TikTok’s Brand Auction and Sales Lift solution powered by LiveRamp and Carrefour shopper data operated by Unlimitail

• +7.2p.p.

  Ad recall

• +5.4p.p.

  Awareness

• 2nd

  best results in terms of video views and engagement rate among other branding solutions

Driving brand lift to the next level with brand suitable solution Pulse

• 4x

  higher ROAS on Smart+ campaign

• 68%

  lower CPC

• 2.6x

  higher session-to-click ratio

How Wittchen scaled performance and cut costs with Smart+ automation on TikTok

• –30%

  Customer acquisition cost

• –13.18%

  Cost per install

How Bliq cut acquisition costs by 30% with UGC from TikTok’s Creative Exchange during their Warsaw launch

• +3.5%

  Ad recall

• +10 %

  6s Top Feed view through rate above benchmark

• +23%

  6s Auction view through rate above benchmark

Generating awareness and engagement for coffee brand Eduscho and its launch in Poland

• 40%

  decreased CPA

• 137%

  increase in CVR

• 17%

  increase in value per complete payment

Leveraging Video Shopping Ads to boost a winter sales shopping moment