• 4.5%

  online revenue lift

• 3.1%

  omni‑channel revenue lift

• 5.6x

  iROAS on omni‑channel

Proving TikTok’s unmatched impact in online and offline sales

• +10.5pp

  Ad Recall

• +12.9pp

  Awareness

• +4.6pp

  Recommendation

Turning fandom into measurable lift with TikTok Smart+ and Engaged Sessions

• 4x

  higher ROAS on Smart+ campaign

• 68%

  lower CPC

• 2.6x

  higher session-to-click ratio

How Wittchen scaled performance and cut costs with Smart+ automation on TikTok

• 2x

  more purchases vs manual web and app campaign

• 114%

  ROAS increase

• 50.9%

  decrease in CPA

How Smart+ Web & App Optimization helped Reserved achieve success in their spring campaign.

• 2x

  Higher ROAS vs manual non catalog campaign

• 2.5x

  Higher CTR

• 153%

  Uplift in revenue

How Sinsay doubled ROAS and drove a 153% revenue boost using Smart+ Catalog Ads for App

• 10.6%

  Relative lift on Awareness

• 24.5%

  Uplift on conversion amount

• 9.96%

  Uplift on conversion rate

Learn how Answear ran a full-funnel ad campaign and used Unified Lift to prove how their campaign influenced consumer behaviour and drove conversions.