TikTok Ad Awards 2024 | France Shortlist

Curious to see which brands have taken TikTok by storm this year? Well, do we have a treat for you! Our proprietary awards program has returned, shining a spotlight on the standout paid advertising campaigns that inspired creativity and sparked joy across the platform.

After an extensive judging process led by a panel of senior industry leaders and experts, we're thrilled to reveal the final France shortlist. Keep reading to discover the brands that will be competing to be named the very best of the best!

Greatest Creative

This award recognises a brand's overall creative approach on TikTok, including the strategic use of paid peaks and organic beats to drive results across the funnel and establish an ongoing TikTok-first presence on the platform.

And the Greatest Creative shortlist is:

• Aldi - Les débrouill'ALDI | Ogilvy Paris | Wavemaker

• Andros Be Nuts

• Caudalie - Vinoperfect

• Décathlon - Reprise - Seconde vie

• Electro Dépot | OP1C

• Grand Frais - Pascal le Grand Frais | Rosa Paris | KR Media

• Hollywood Chewing-gum - #CavaBeaucoupTropVite challenge | Marcel | Publicis Media

• LIDL - Lancement compte TikTok | Marcel | Publicis Media

• Nyx - True ID Card | Buzzman | ZO

• Spotify - Daylist | We Are Social | Publicis Media

Greatest Performance

This category celebrates the lower-funnel campaigns that featured inventive TikTok-first creative and campaign strategies to drive excellent lower-funnel results.

And the Greatest Performance shortlist is:

• Allianz - Fil rouge Malus | Keyade

• Carrefour - Paris 2024 | Agence79

• Carrefour Recrute - Alternance 2024 | Agence79

• Deezer - IOS always-on | Deezer acquisition team

• ghd France | Neads

• Hydratis - RMKT CATALOGUE | Le Studio by Ben&Vic | Ben&Vic

• International Olympic Committee - Games Time | Shook | Publicis Media

• Kiabi - Soldes été 2024 | Jellyfish

• LIDL - La Vente Au Moins Cher | Marcel | Publicis Media

• Lindt - Lindt Lindor | Publicis Media

Greatest Branding

This category rewards a standout branding campaign that featured innovative campaign strategy and TikTok-first creative to drive excellent upper-funnel results.

And the Greatest Branding shortlist is:

• Deezer - Inclusivity & Lyrics Rebranding | The Deezer Agency team

• Kenzo Parfum - Flower Ikebana Mimosa | Scroll | Publicis Media

• Leroy Merlin | Brainsonic

• Louboutin - Easy | Punch Agency

• Netflix - Hotline Sex Education | Gaze | The Source

• Renault - Renault Care Service | We Are Social

• SEGA - Story Selection for Persona 3 | Newscreen

• Sephora - We belong to something beautiful | Publicis Media

• Transavia - Transavia Ligne 14 | Marcel | Re-Mind

• We Are Tennis by BNP Paribas - CapCut & Match | We Are Social

Greatest Small Business

Greatest Small Business spotlights brands with fewer than 50 employees that leveraged TikTok ads to achieve their campaign goals and drive real-world results.

And the Greatest Small Business shortlist is:

• CandyMix - Conversion VBO - Smart Creative

• SOS Malus - Prévention Routière sur TikTok | Utopia

• The Breath Co - L'haleine chez la Gen Z sans tabou | Utopia

Greatest TikTok

Submissions across Greatest Creative, Greatest Branding and Greatest Performance will be automatically considered for the overall top prize of Greatest TikTok. Greatest TikTok is awarded to the best overall campaign: the campaign that harnessed the creativity of the platform with innovative, TikTok-first ideas, driving further impact through the clever use of ad products to smash objectives across the marketing funnel. We’re looking for the campaign that really tapped into TikTok's community, creativity and trends to inspire joy and create a cultural moment.

We are now looking forward to the awards ceremony on November 19, 2024, where the big winners of this 3rd edition of the TikTok Ad Awards will be revealed!

Congratulations and good luck to the shortlisted campaigns!