GoJek

The Objective

GoJek is Southeast Asia's leading on-demand, multi-service tech platform providing access to a wide range of services. With transport, payments, food delivery, logistics and a suite of other convenient services accessible with a tap, GoJek sought to reach new and existing users in Indonesia. Namely, GoJek wanted to acquire users for the brand's new vertical, GoClub, a new loyalty program for customers.

The Solution

GoJek wanted to build awareness around its new loyalty program, and this meant acquiring and scaling the number of users that would register and use GoJek's services. With this in mind, GoJek implemented Conversion Objective campaigns to retarget existing users. Tracked by third party tracking partners, or Mobile Measurement Partner (MMP) on TikTok, GoJek could target users that have subscribed to the GoClub service, but may not have yet registered. GoJek also made sure that it targeted a broad set of audiences in Indonesia, which included no limitations on the languages, age and gender of the target audience. From the discovery of the app to the click that leads to the brand's landing page, TikTok was able to capture the full user journey along the sales funnel.

The Results

By retargeting existing users while simultaneously acquiring new customers, the campaign in Indonesia was a major success. TikTok For Business proved to be a great platform for driving a 89% improvement in Cost Per New User, and 83% increase in new GoClub users.