TikTok Brand Safety Studio

Beyond Brand Suitability

What's next and how do we measure it? TikTok's Robin Shore, Global AdTech Partnerships Lead, sits down with Raul Sharma, Product Lead, Brand Ads and IAS CEO Lisa Utzschneider.

On Tuesday, April 11, 2024, we announced three new innovations in brand suitability.

To give advertisers even more choice on where their content shows up, we launched Category Exclusion and Vertical Sensitivity controls. We also unified account-level controls for all of our solutions in a new Brand Safety Hub in TikTok Ads Manager.

More about our new solutions

Empowering advertiser choice

With TikTok's new Category Exclusion and Vertical Sensitivity controls, advertisers now have more customizable ways to define where their ads appear on the For You feed — all within a new hub in TikTok Ads Manager.

Empowering advertiser choice

Teen Well-Being

Election Integrity

Data & Privacy

Creator Authenticity

Industry Advice

Brand Suitability Overview

Visit the TikTok Brand Safety Studio

Additional resources

Empowering Advertiser Choice

TikTok Brand Suitability Page

For more on our brand suitability solutions, visit our dedicated TikTok Brand Suitability Page.

Keeping brands safe

TikTok Brand Safety Center

For more on our approach to brand safety, visit the TikTok Brand Safety Center.