Show up where the show is

Modern entertainment lives on TikTok, where premium video, cultural moments, and creator-led storytelling converge. Step into the center of what audiences are watching today and what's shaping culture tomorrow.

Built for the spotlight

The reach you're missing

80% of people who see your ad on TikTok never saw the TV version. Add Pulse to your TV buy and unlock +40% incremental reach beyond linear and CTV.

Source

TV break. TikTok on.

TikTok engagement surged during the Big Game, including clear spikes right after the halftime show ended and during TV ad breaks.

Source

Consideration, delivered

Ads on TikTok drive 25% higher future purchase consideration vs. other video platforms. Where entertainment doesn't just capture attention, it drives intent.

Source

2026 TikTok Video Guide

TikTok has become a driving force in video, captivating audiences with its dynamic, personalized, and culturally relevant content. Discover how to harness this unique viewing experience and unlock real business results with our latest video buying guide.

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Our newest high-impact ads

TopReach

Pulse Mentions

Pulse Tastemakers

Logo Takeover

Prime Time

Maximize one-day reach

New ad solution that combines two existing high-visibility placements—TopView and TopFeed—into a single buy to give you maximum, unique reach for the day.

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TopReach

Maximize one-day reach

New ad solution that combines two existing high-visibility placements—TopView and TopFeed—into a single buy to give you maximum, unique reach for the day.

Learn more

Pulse Mentions

Lead the conversation

Put your brand adjacent to the exact moments when people are already talking about your brand and product category, giving you the power to shape high-intent conversations in real-time. Now available to US-based advertisers; available to select Canada-based advertisers in Q2 2026.

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Pulse Tastemakers

Get the halo effect

Align your ads with a selection of set creators, helping you build strong brand associations and tap into their communities. Available to select US-based advertisers in Q2 2025; available to select US-based advertisers in Q2 2026; available to select Canada-based advertisers in Q3 2026.

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Logo Takeover

Own the first impression

Capture users' attention the instant they open the app by co-branding with TikTok and taking over the TikTok logo launch page.

Prime Time

Elevate your storytelling

Deliver up to three ads to the same user on the For You feed within a 15-minute time window during a large tentpole moment, event, or high user period.

Additional resources

Research, insights & measurement

Get the halo effect

The power of TikTok Pulse: How content adjacency drives impact

Find out what makes digital video tick at a global level through the lens of TikTok's content halo, user control and contextual adjacency.

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Capture attention

Kantar: TikTok leads future media spend increase and innovation

Kantar's annual Media Reactions report highlights TikTok's innovative approach and ability to capture consumer attention.

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Build brand trust

TikTok's Brand Reputation Playbook is here

Our new TikTok Brand Reputation Playbook breaks down how we protect advertisers through clear standards, proactive enforcement, and robust brand safety controls.

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Measure effectively

Measurement offerings to understand TikTok's cross-media audience

Learn how to understand the audiences you reach on TikTok with our growing suite of 3rd-party measurement offerings for your campaigns.

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Drive cultural relevance

Why moments matter more on TikTok

How brands can turn cultural events into lasting connections through dynamic, authentic content on TikTok.

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Success stories

Explore case studies

TikTok Pulse

TopView

Cetaphil

The #FaceofCetaphil campaign invited users to share fashion-forward beauty transformations for a chance to attend New York Fashion Week, then kept momentum with TopView and Max Pulse during and after to deliver an intimate behind-the-scenes look.

29M+

video views

426

contest submissions

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Hyundai

Utilizing a mix of TikTok's dynamic ad solutions, including TopView and Pulse, Hyundai leveraged creative storytelling to captivate audiences while steering clear of conventional auto advertising routes.

31.8 %

higher VTR vs. benchmarks

11 %

higher CTR vs. benchmarks

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Hulu

Building on its strong organic presence, Hulu aimed to drive awareness and viewership for a new hit show by tapping into an already active TikTok subcommunity.

144%

lift in overall tune-in

38%

lift in ad recall

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Focus Features

TikTok helped Focus Features eventize Nosferatu with a full-funnel mix of creator storytelling, premium placements, and IRL experiences to fuel fandom and turn attention into ticket sales.

165%

lift in ticket sales

27%

more efficient CPA

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Genesis

The automotive brand used Pulse Core Custom Lineups to increase awareness and consideration among high-value audiences through adjacency to premium luxury content.

12M+

impressions

99%

increase in 2-second VTR

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Party City

With the help of TikTok's Halloween Pulse Seasonal Lineup, Party City reached young Canadian shoppers at peak season, boosting awareness, brand sentiment, and traffic.

14%

increase in ad recall

3.4%

lift in store visits

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SK-II

Prestige skincare brand SK-II used a creator-led full-funnel campaign, pairing In-Feed Ads with TikTok Pulse to reach luxury Zillennials in the US, boost consideration, and drive conversions via purchase-intent targeting.

45M+

video views

400K+

engagements

Learn more

Learn with TikTok Academy

Continue learning about TikTok’s video solutions and how to activate impactful campaigns.

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