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Unbox success this shopping season with TikTok for Business

TikTok is the ultimate stage on which small businesses can shine during any seasonal moment. Download the TikTok Holiday Playbook today to unbox insights on this year's holiday trends, campaign strategies and creative recommendations.

Download the TikTok Shopping Season Playbook
TikTok What-s new module TT4B thumbnail 608x1088px-01

Unlock the shopping season opportunity on TikTok

61 %
of TikTok users have purchased something directly on TikTok, or right after seeing it on TikTok
81 %
of people say they always discover interesting brands & products on TikTok
48 %
of people start shopping in Oct or Nov for the holiday season

Our 2023 shopping season playbook: Your guide to success!

Getting Started on TikTok

TikTok is the place where people discover new products, making it the perfect destination for their shopping inspiration. Follow our step-by-step guide to help you get started so you can conquer this year's shopping season.
Download the TikTok Shopping Season Playbook

Planning Your Best Shopping Season Yet

We've created a suggested month-by-month plan so that your business can reach year-end shoppers all season long. Whether you're new to TikTok or a seasoned advertiser, we've got the tools and insights you need to plan your best shopping season yet.
Download the TikTok Shopping Season Playbook

Seasonal Creative Best Practices

Here's to creative made simple. TikTok is a place to come as you are, so leave perfection on other platforms and learn how to make joyful yet impactful video content for your business this season.
Download the TikTok Shopping Season Playbook
Case Studies

Get inspired by these holiday campaigns

Dkhoon AlEmiratia

Discover how Saudi brand, Dkhoon AlEmiratia, used TikTok's creative features to launch engaging videos that garnered over 10M impressions and showcased their products and unique scents.

300% increase in conversions

37% decrease in cost per acquisition

10.4M+ impressions

Read more

Bostani Chocolatier

Find out how Bostani Chocolatier used In-Feed Ads during its Eid seasonal campaign to increase website traffic by 15%, increase sales by 20%, and grow its TikTok following by 35%.

15% increase in web traffic

20% increase in sales

35% increase in followers

Read more

Halaw Kakaw

Learn how Kuwait-based confectionery company, Halaw Kakaw, grew its daily orders by 600% by using Spark Ads and paying close attention to trends on TikTok.

81 new customers

x60 daily orders

+1000 KWD increase in sales

Read more
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Get started on TikTok

Connect with a TikTok Advertising specialist

We recognize that getting off to the right start is very important for our customers, and we're here to help! Our TikTok Advertising Specialists will walk you through the fundamentals of advertising on TikTok so you can build your brand, and grow your business with TikTok!

Register now!

Resources to help build your festive strategy

META EOY HUB - Resource Module 1

Video Shopping Ads

Reach new audiences and drive sales with shoppable videos that take users seamlessly from the For You page to checkout.

Learn more

SMB EOY Res 2

Creative Center

Supercharge your holiday campaign creatives with our tools: dive into Trends for the hottest hashtags and songs, discover purchasing patterns with Top Products, and uncover popular search terms with Keyword Insights.

Learn more

META EOY HUB - Playbook Module 3

7 tips for high quality content

Follow our tips to create authentic and engaging content that converts and closely aligns with your community.

Learn more

Unbox success this shopping season

Download The TikTok Holiday Playbook Speak To An Expert