HYPE

The Objective 

HYPE is one of the biggest Italian fintech companies, providing its consumers with an easier way to manage their money whether it is paying, planning, saving or investing. The brand’s goal was to make TikTok an always-on, full funnel channel in terms of branding, consideration and, most importantly, customer acquisition. 

The Solution

HYPE set up several solutions in order to hit its objectives. The brand ran numerous always-on campaigns set up on TikTok Ads Manager. This allowed the HYPE team to test and learn, analysing results and constantly optimising campaigns while uploading new creatives and trialling new solutions such as Countdown Stickers and Gift Code Stickers.

HYPE also took part in the TikTok Creative Exchange  (TTCX) program, and partnered with Mambo and Cosmic agencies. TTCX enables fast, scalable production of creative content for advertisers. The platform gives instant access to a selection of the best TikTok creative partners in the industry, and facilitates efficient collaboration. This ensured it was producing TikTok-first and best in class creatives as part of the always-on campaigns.

Finally, HYPE ran a brand lift study to analyse the overall impact its campaign had with the TikTok community. 

The Results 

HYPE certainly proved the success of an always-on TikTok strategy. The brand saw a 5x increase in new customers attributed to TikTok year-on-year and an 80% decrease in its cost-per-acquisition. The brand lift study revealed a 10% lift in ad recall, proving just how well the creatives resonated with the TikTok community, while the campaigns reached 5 million unique users per month. Thanks to the success of the campaigns, TikTok is now in HYPE’s top 5 channels of its entire media mix.