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About TikTok Shop Ads in TikTok Ads Manager
TikTok Shop Ads helps you reach out to relevant audiences across feed, search, and shopping centre ad placements. It's automatically available to all advertisers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam.
Note: TikTok Shop Ads are only available when selecting sales as the advertising objective of your ad campaign with TikTok Shop as the product source.
About Self-Attributing Network (SAN) integration with MMPs
Important note:
Starting March 31, 2025, TikTok’s legacy integration with Mobile Measurement Partners (MMPs) will be discontinued.
If your app remains on legacy integration after this date, in-app event sharing and attribution for TikTok campaigns will no longer function. Additionally, new campaign and ad group creation will be suspended until your app fully migrates to SAN integration. Learn how to migrate your app to SAN integration today.
All new apps can only use SAN integration. Learn how to connect your new app to TikTok Ads Manager on SAN integration.
How to create a lead generation campaign with an Instant Form
If you don't have a website lead form or are looking to create a native experience for your potential customers, TikTok's in-app Instant Form solution offers flexibility in lead capture and management.
Learn how to create a lead generation campaign with your own website.
Using an in-app Instant Form is helpful if you want to decrease friction for potential leads and qualify them later. TikTok's Instant Form solution allows:
Decreased user form friction
Building customer and email lists
Instant lead capture
Real-time Customer Relationship Management (CRM) system sync
Multiple form templates to choose from based on your specific lead generation needs.
About Product Shopping Ads
With Product Shopping Ads, you can create ads that use use product images and information from your products' Product Details Page and show these product images to users in Shopping Center and Search. When someone sees your ad in the TikTok feed, Shopping Center or search, they can click your ad to view a Product Details Page and decide to buy your product.
How to install the TikTok For Business Plugin on WordPress
The TikTok for Business plugin on WordPress allows you to easily install the TikTok Pixel. The TikTok plugin improves website tracking so you can show more relevant ads to potential customers.
About split testing
Split testing in TikTok Ads Manager allows you to test two different versions of your ads to determine which one performs best. You can use split tests to keep the other variables the same and split your audience into two equal groups, with each group seeing only one ad group in order to draw a statistical conclusion about your ad performance and optimize future campaigns. You can test three variables:
Targeting
Bidding and Optimization
Creative