Unlock holiday campaign success with TikTok

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'Tis the season of joyful discovery and shopping on TikTok

Spark joy and boost sales as shoppers look for the perfect gifts and must-have holiday items.

How to drive brand engagement during the holidays

Let creators lead the way

TikTok creators continue to play a critical role in fueling engagement with ads and brand accounts.

Go LIVE to capture power users

The use of TikTok LIVE is growing, with 17% of users viewing a livestream during the holidays.¹

Lean into hashtags

Users who interacted with hashtags are +90% more likely follow brands, +60% more likely to click on ads, and +50% more likely to click on links.¹

TikTok is your brand's home for the holidays

Discover the trends, product solutions, and creative recommendations that can help inspire discovery, boost sales, and spread joy!

Holiday Readiness Checklist

Follow these simple steps to set up your campaign for success this holiday season.

✅ 1. Set up data connections

Data connections are essential to delivering high performing ads. They open up a more holistic view into your customer journey and allow you to optimize your ad campaigns.

✅ 2. Ensure your Catalog is connected and optimized

Set up a Video Shopping Ads campaign and connect your catalog to reach TikTok shoppers with the right products.

✅ 3. Set up a TikTok Shop

Capture net-new sales with a discovery based e-commerce channel integrated into TikTok.

✅ 4. Drive web conversions and sales with high-performing ad solutions

If your catalog is connected, you can use Video Shopping Ads to dynamically display product information and supercharge sales on your website.

To drive holiday shoppers to purchase from your site without a catalog, use the web conversions objective. And if you're selling from an in-app TikTok Shop, you can use Shop Ads to bring customers there.

To convert the highest-value holiday shoppers, use value-based optimization to target audiences that will likely generate a higher return on ad spend (ROAS).

✅ 5. Accelerate your measurement plan

Start a test-and-learn plan now to optimize and scale your Q4 campaigns. Split testing allows you to test two different versions of your ads to determine which one performs best and optimize future campaigns.

The Attribution Analytics tool in TikTok Ads Manager can help you understand the value of your TikTok campaigns by offering insights into the timing and touchpoints of your conversions. Conversion lift studies and post-purchase surveys can offer additional insights on the value of your investment both on and off-platform.

1. Source: TikTok Marketing Science Holiday Research 2022, conducted by Material.

Ready to drive ROI this holiday season?