About the Website sales destination

Note: The Website Sales destination only supports web conversion scenarios. This objective doesn't support in-app conversion. Learn more about the App promotion advertising objective.

Website Sales destination is for campaigns where you want to direct people to your website to complete a specific goal. These goals include encouraging people to register an account, opt in to an offer, or make a purchase on your site.

When you create a campaign using the Website Sales destination on TikTok Ads, your ads will be displayed to people most likely to complete a specific conversion event on your website or TikTok Instant Page.

Benefits of Website campaigns

The Website campaign helps you to:

• Drive traffic to your external website or TikTok Instant Page.

• Increase your ads visibility where people are more likely to engage with your website or Instant Page.

• Leverage our web measurement solutions like TikTok Pixel, Events Web API, and Advanced Matching to optimize ad delivery and track performance.

• Optimize ad delivery with Clicks, Conversion, and Value.

When to use Website Sales Destination

The Website Sales destination event can lead people to your website or TikTok Instant Page to complete specific actions that can help you achieve specific goals. You can achieve specific goals with Website campaigns like:

• Driving sales on your e-commerce website

• Getting people to click the call to action button on your TikTok Instant Page after they learn more about your business

Website campaign types

The website sales destination gives you three campaign types to choose from:

• Manual campaign: Create campaigns using the standard workflow to have precise control over ads setting. Note: For Manual campaigns only, you can turn on your catalog to select those products during ad creation. If you don't have a catalog, you may create one during ad creation.

• Smart+ campaign: Manage campaigns automatically for ad placements, audience targeting and more to improve ad performance and optimization.

• Search campaign: Create campaigns with keywords and serve ads within TikTok's search result page.

Before you begin:

• Learn how to set up a Website campaign.

• Learn about bulk import and export.

• Learn more about the best practices for new E-commerce web conversion advertisers.