Introducing Symphony Automation tools for Smart+

Creating high-quality content at scale has long been one of the biggest challenges for performance advertisers. And with increasing pressure to deliver more with less, many marketers are turning to automation to unlock speed, efficiency, and results.

According to a recent survey, 76% of advertisers say they're likely to increase their use of TikTok's AI-powered features in the next six months and 7 in 10 plan to adopt new ones as they roll out. More than three-quarters (77%) believe these features are helping their brands move faster.¹

TikTok Symphony, our suite of generative AI creative solutions, was built to meet this moment, empowering advertisers to generate content quickly and continuously, without compromising quality or performance.

Now, Symphony Automation brings these capabilities directly into TikTok Ads Manager, making it easier than ever to generate, enhance, and optimize your creative assets quickly.

Meet Symphony Automation

Integrated directly into the ad creation flow of TikTok Ads Manager, Symphony Automation provides advertisers with an embedded, end-to-end solution for creating new assets, refreshing existing ones, and optimizing content mid-flight—all without leaving the platform.

Symphony Automation is now launching two powerful tools, currently available for your Smart+ campaigns: Recommended Creatives and Automatic Enhancements. Each is built to address common creative pain points, from content shortages to declining performance, while streamlining the production process with the power of generative AI.

Recommended Creatives

Recommended Creatives (currently only available for Smart+ web campaigns) uses your campaign destination URL to instantly generate a mix of new and existing video assets. By analyzing the link's content, including product information, pricing, and context, it creates fully formed videos complete with scripts, voiceovers, and even virtual avatars. No manual input is needed; the system automatically determines if generation is possible and then delivers assets quickly and seamlessly.

Once generated, the tool presents a curated selection of creatives, both AI-generated and drawn from your historical materials, giving you a ready-to-use gallery of assets to choose from. With the auto-add toggle, advertisers can even allow the system to refresh their campaign with new creatives during delivery, helping to maintain engagement and mitigate fatigue.

Key benefits of Recommended Creatives:

• Generate campaign-ready assets quickly

• Combat creative fatigue with fresh content throughout delivery

• Reduce production costs and manual workload

• Expand your creative library effortlessly

Halara, a stylish athleisure brand with a strong presence on TikTok, ran a test campaign using Recommended Creatives and achieved a 70% drop in cost-per-acquisition (CPA) compared to a control campaign without using Recommended Creatives.²

Automatic Enhancements

Automatic Enhancements is your built-in creative optimizer, designed to elevate the quality of existing assets and extend their performance potential. Once activated, the tool intelligently scans your uploaded videos and images, identifying opportunities for improvement and applying enhancements that align with TikTok's best performance practices.

Rather than requiring manual edits or separate design resources, Automatic Enhancements handles everything in-platform. It can increase video resolution, clean up image clarity, and resize assets to fit TikTok's vertical screen. It also supports global reach, translating and dubbing videos in over 50 languages. And to keep your content fresh and aligned with trends, the tool can refresh your music with TikTok's Commercial Music Library to help it feel new.

These enhancements are seamlessly applied within the Smart+ workflow, giving you full control to toggle capabilities on or off depending on your needs. It's an easy way to improve creative quality without slowing down your campaign momentum.

Key benefits of Automatic Enhancements:

• Optimize creative assets in one click

• Extend the life of top-performing ads

• Improve asset quality across video and image formats

• Maintain high-performing campaigns with less manual work

German media agency Voggsmedia used Automatic Enhancements to help their automotive clients transform top-performing English content into Spanish, significantly expanding impact and driving impressive results, including a 50% lower CPA compared to a business-as-usual setup.²

"We immediately saw great results when it comes to CTR and CPA," said a representative from Voggsmedia, "Especially countries that we were not able to scale before, the Translate and dub helped us tremendously to scale our content production from Germany to all different countries in the EU and more."

Built for performance marketers

Symphony Automation is designed with performance advertisers in mind. It streamlines creative workflows, reduces production friction, and helps campaigns stay fresh and optimized from launch through delivery. Paired with Smart+, Symphony Automation empowers advertisers to scale high-impact creative with unprecedented speed and efficiency.

Learn more about Smart+ and Symphony Automation here.

Notes:

1. TikTok Marketing Science Global Automation for Performance Study [BR, FR, DE, JP, SA, SG, KR, GB, US] 2025, conducted by NewtonX

2. This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.